Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

By Lindsay Kolowich, Thursday, August 27, 2015 8:00 AM

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel.

But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around.

That's where lead scoring comes in.

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Rethink the Way You Work: An Interview With Basecamp CEO Jason Fried [Podcast]

By Dave Gerhardt, Thursday, August 27, 2015 6:00 AM

If you rounded up all of today's top CEOs from around the world, you'd be hard-pressed to find one who is more passionate about challenging the status quo in the workplace than Basecamp CEO Jason Fried. His passion began at 14 when he started working in a local shoe store.

"The owner was always looking over everyone's shoulder. She had an intense distrust for everyone, and just thought that we were all ripping her off," Jason said about his boss at the time.

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How to Find and Target High-Value Keywords for Your Business

By Andrea Francis, Thursday, August 27, 2015 4:00 AM

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results.

The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

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How to Assemble and Grow Your Inbound Team [Free Kit]

By Blake Grubbs, Wednesday, August 26, 2015 12:00 PM

So you've finally gotten buy-in from your boss to start implementing inbound at your company. Next up? You have to start assembling or reconstructing your team for inbound -- and with that comes a lot of things to think about.

You already know that inbound roles and responsibilities often differ from those of traditional marketing positions, but because of this, remodeling your team for inbound starts to become a little more complicated.

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