| | | | | | | | | | 11 Great Landing Page Examples You'll Want to Copy | | By Lindsay Kolowich, Tuesday, August 25, 2015 8:00 AM | Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires some detailed planning and creative testing. Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like. | | | | | | | The Most Popular Social Logins Globally [Infographic] | | By Susannah Morris, Tuesday, August 25, 2015 7:00 AM |
Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. They also reduce the need for comment verification, open the door for comments and reviews to appear in social feeds, and demonstrate social proof. | | | | | | | 10 Signs Your CEO Has an Outdated View of Marketing | | By Nataly Kelly, Tuesday, August 25, 2015 6:00 AM | We've all been there -- stifling a laugh or trying not to look horrified when the CEO puts forth an opinion any modern marketer would find abominable. However, it isn't necessarily the CEO's fault. After all, many chief executives simply don't come from a marketing background, and even if they do, their knowledge is unlikely to be current. Just as a non-technical CEO might put forth ideas that just aren't technically sound, a CEO without experience in the latest digital marketing techniques will often do the same. | | | | | | | The 100 Most Expensive Keywords on Google [Infographic] | | By Lindsay Kolowich, Monday, August 24, 2015 12:00 PM |
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX. | | | | | | | | | | | | | | | | | | |
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