Your daily roundup of the latest posts from the HubSpot Marketing Blog.
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Here's your daily roundup of our latest and greatest marketing posts. Enjoy!

Plain Text vs. HTML Emails: Which Is Better? [New Data]
By Niti Shah, Monday, July 27, 2015 8:00 AM
 
The Step-by-Step Guide to SlideShare Marketing [Free Ebook]
By Erik Devaney, Monday, July 27, 2015 6:00 AM

While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both an art and a science.

The art side of the equation, no doubt, is obvious: Creating a SlideShare presentation requires that you craft a compelling story, and then bring that story to life through the careful selection and arrangement of typefaces, colors, illustrations, photographs, and other elements.

 
So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
By Sarah Quinn, Monday, July 27, 2015 4:00 AM

We've all had it happen before. 

You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website.

And then ... crickets. No one downloads it.

 
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