| | | | | | | | | | Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off | | By Carly Stec, Friday, May 29, 2015 8:00 AM | Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor. In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. | | | | |
| | How to Create a Compelling Business Case Study: The Ultimate Guide & Template | | By Carly Stec, Friday, May 29, 2015 6:00 AM | Struggling to earn the trust of potential new customers? Before you can expect them to open up their wallets, you need to start the sales process by demonstrating your ability to deliver on what your product or service promises. Sure, you could tell them that you're great at X and that you're light-years ahead of the competition when it comes to Y and Z, but at the end of that day, that's just lip service. | | | | |
| | HubSpot & Salesforce Sign a Partnership Pact Through 2020 | | By Brian Halligan, Thursday, May 28, 2015 1:00 PM | I'm thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot's customers, Salesforce, and Salesforce's customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com's CRM product. We have spent many many many calories over many many many years building a great integration experience for our joint customers, and we have over 500 5-star reviews on the Salesforce App Exchange to prove it. These customers, as well as future joint customers, will be able to continue to leverage this integration. | | | | |
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