How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

By Pamela Vaughan, Thursday, May 28, 2015 8:00 AM

Restaurant Owner Roy. Caregiver Katie. Landscaper Larry. Do you know who your business's buyer personas are? And exactly how much do you know about them?

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans.

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Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]

By Dave Gerhardt, Thursday, May 28, 2015 6:00 AM

In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials.

She knew nothing about publishing or marketing a book. All she knew was she had to do something different. The typical publishing and marketing playbook for books wouldn't work for her target audience -- they weren't the "sit down to read for long periods of time" type.

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Confessions of a Google Spammer

By Jeff Deutsch, Wednesday, May 27, 2015 12:00 PM

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps.

This blog post will tell you exactly why.

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