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The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities
By Lindsay Kolowich, Monday, March 30, 2015 08:00 AM

Patrick Janelle has a dream job.

That's the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.

Yup, that's right: Thanks to an extensive background in graphic design and a very high follower count, Patrick's full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick.

 
Should You Attend That Event? 9 Questions to Help You Find Out
By Christine White, Monday, March 30, 2015 06:00 AM

Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time "off," traveling, paying for the conference itself, and what you'll actually do once you get there, the answer starts to feel a little less clear.

So how can you figure out whether a conference is "worth it" to attend?

 
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