| 'One-Stop Digital' for Data-Driven Marketers
SAVE THE DATE - 24-26 February, 2015 Our Content Takeover is a 'real-time information experience' whereby over a period of 3 days our expert editorial team and senior search experts from across the industry pool together all their resources to deliver engaging content on a chosen topic. Over the course of the 3 days SEW will bring you in-depth analysis, commentary, news, video Q&A and live webinar; enabling you to further deepen your specialist knowledge and gather more tools to your marketing arsenal. This month's topic: Mobile & Local Search: Here's what to expect on SEW this Februray 24-16: - Wearables and local search: Key new opportunities for marketers;
- Pigeon focus: Understanding Google's local search algorithm and what it means for you;
- Optimizing mobile search for apps vs. mobile
- Responsive design vs. mobile sites;
- Cross-device mobile search - from phone to tablet;
- Does Google penalize mobile sites?
- Leveraging location data to personalize and target results
- Spotlight on: Steve Liu, director of SEO at Tribal DDB
- Social and local SEO: How can social media help local SEO? How to leverage social for SEO purposes? How can social media and mobile SEO work together?
- Yelp and SEO: Can Yelp help businesses rank higher in search results? If so, should every business establish a presence on the search directory?
- Location strategy: Personalization, tagging, and context;
- Google+ Local: What does it really mean and how can it help your business?
- Maximizing reach with Google map listings and location-based advertising.
We invite you to share this 'one-stop digital' experience through our Mobile & Local Search Content Takeover page and by following the social conversation on Twitter using the hashtag #SEWMLS. I look forward to seeing you there. Melanie White Editor, Search Engine Watch | | Register in advance to our webinar and video Q&A Webinar: "Paid Search and Mobile: Develop a Winning Strategy" - February 25, 2015; 1pm ET/10am PT Video Q&A: "Are you blind to conversions from click to call" - February 24, 2015; 1pm ET/10am PT Hosted by: Sponsored by: |
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