Save the Date for our 'one-stop digital' on Mobile and Local Search

SAVE THE DATE

24-26 February, 2015

Follow #SEWMLS

'One-Stop Digital' for Data-Driven Marketers

SAVE THE DATE - 24-26 February, 2015

Our Content Takeover is a 'real-time information experience' whereby over a period of 3 days our expert editorial team and senior search experts from across the industry pool together all their resources to deliver engaging content on a chosen topic. Over the course of the 3 days SEW will bring you in-depth analysis, commentary, news, video Q&A and live webinar; enabling you to further deepen your specialist knowledge and gather more tools to your marketing arsenal.

This month's topic: Mobile & Local Search:

Here's what to expect on SEW this Februray 24-16:

Wearables and local search: Key new opportunities for marketers;
Pigeon focus: Understanding Google's local search algorithm and what it means for you;
Optimizing mobile search for apps vs. mobile
Responsive design vs. mobile sites;
Cross-device mobile search - from phone to tablet;
Does Google penalize mobile sites?
Leveraging location data to personalize and target results
Spotlight on: Steve Liu, director of SEO at Tribal DDB
Social and local SEO: How can social media help local SEO? How to leverage social for SEO purposes? How can social media and mobile SEO work together?
Yelp and SEO: Can Yelp help businesses rank higher in search results? If so, should every business establish a presence on the search directory?
Location strategy: Personalization, tagging, and context;
Google+ Local: What does it really mean and how can it help your business?
Maximizing reach with Google map listings and location-based advertising.

View our Content Takeover Page

We invite you to share this 'one-stop digital' experience through our Mobile & Local Search Content Takeover page and by following the social conversation on Twitter using the hashtag #SEWMLS.

I look forward to seeing you there.

Melanie White
Editor, Search Engine Watch

View Content Takeover

Register in advance to our webinar and video Q&A

Webinar: "Paid Search and Mobile: Develop a Winning Strategy" - February 25, 2015; 1pm ET/10am PT

Video Q&A: "Are you blind to conversions from click to call" - February 24, 2015; 1pm ET/10am PT

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