SEW Weekly Digest - September 8-15

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SEW Weekly Sep 8-15, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Google Tests Knowledge Graph with “In the News” September 12, 2014 - The feature, which had disappeared by September 12, included a link to headlines and news within the Knowledge Graph. Lisa Lacy  |  Print version  |  Back to top Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75% September 11, 2014 - Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3 percent of queries. Lisa Lacy  |  Print version  |  Back to top Tolstoy’s 186th Birthday Honored With Interactive Google Doodle September 9, 2014 - The doodle includes an eight-scene slideshow with images of Tolstoy himself, as well as scenes from his works "War and Peace," "Anna Karenina," and "The Death of Ivan Ilyich." Lisa Lacy  |  Print version  |  Back to top Bing Temporarily Removes New Image Widget September 9, 2014 - After Getty Images filed a lawsuit citing "massive infringement," Bing has temporarily removed the new tool it said would make it easier to display images and slideshows on websites. Lisa Lacy  |  Print version  |  Back to top Paid Media Is the Future September 8, 2014 - Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. Jason Tabeling  |  Print version  |  Back to top SEO The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance September 15, 2014 - It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. Purna Virji  |  Print version  |  Back to top 3 Campaigns Your E-Commerce Account Should Have for Christmas September 15, 2014 - These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns as flexible and as fast-moving as your business. Helena Clark  |  Print version  |  Back to top Google Penguin 3.0 Likely in 2014, Says John Mueller September 12, 2014 - In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its algorithms overall. Lisa Lacy  |  Print version  |  Back to top How to Speed Up the Link-Building Process September 12, 2014 - Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly. Matt Morgan  |  Print version  |  Back to top What’s the Deal With Links From M.Biz? Should You Disavow? September 11, 2014 - Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe? Marie Haynes  |  Print version  |  Back to top Content Is King in SEO, But User Signals Are Also "Crucial" [Study] September 10, 2014 - In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical. Ashley Zeckman  |  Print version  |  Back to top SEO and PPC Need to Stop Being Enemies September 10, 2014 - If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. Erin Everhart  |  Print version  |  Back to top Ranking Boost Possible Without Penguin Refresh From Google September 9, 2014 - Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. Lisa Lacy  |  Print version  |  Back to top Bad Link-Building You Should Be Doing September 9, 2014 - In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank. Dave Davies  |  Print version  |  Back to top More Local SEOs Earning Less Than $30,000 [Study] September 8, 2014 - The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients. Lisa Lacy  |  Print version  |  Back to top Google Launches Improved Sitelinks Search Box September 8, 2014 - Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well. Jessica Lee  |  Print version  |  Back to top PPC 5 Questions to Consider When Thinking About Bidding on Brand Terms September 12, 2014 - Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy? Diane Pease  |  Print version  |  Back to top Marin Software Adds Support for Russia's Largest Search Engine September 10, 2014 - Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform. Jessica Lee  |  Print version  |  Back to top Google’s AdSense for Shopping Takes PLAs to Retail Sites September 10, 2014 - Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize traffic. Lisa Lacy  |  Print version  |  Back to top Bing Ads Launches Close Variants for Broad Match Modifiers September 8, 2014 - Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. Lisa Lacy  |  Print version  |  Back to top Analytics Verify Analytics Accuracy With Google Webmaster Tools Top Pages September 9, 2014 - Especially when beginning an SEO engagement, it’s helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics to external sources can give us something to point to when tracking doesn’t seem right. Ben Goodsell  |  Print version  |  Back to top Social Social Customer Service Secrets to Avoid Negative Search Results September 8, 2014 - Maintaining an effective strategy for customer service on social media will help to ensure that your brand doesn't accrue any negative search results. Lisa Buyer  |  Print version  |  Back to top Local Apple Watch Opens New Doors in Local Search September 12, 2014 - The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found. Lisa Lacy  |  Print version  |  Back to top Court Rules Yelp May Demand Money for Adding and Removing Reviews September 11, 2014 - A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that declined paid advertising and that is bad news for small businesses. Pierre Zarokian  |  Print version  |  Back to top Bing Ads Enhances Geo-Targeting for Increased Relevancy September 10, 2014 - Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC. Lisa Raehsler  |  Print version  |  Back to top Mobile AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile September 11, 2014 - Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance. Lisa Lacy  |  Print version  |  Back to top Content Owned Content: Lead Generation vs. Organic Visibility September 8, 2014 - Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit. Josh McCoy  |  Print version  |  Back to top Webinars Upcoming Events Understanding Customer Intent to Develop Great Content September 17, 2014 12:00pm ET Paid Search 3.0 - Using Call Intelligence to Increase Conversions, Grow Revenue, and Be the Best September 23, 2014 1:00pm ET Calls are the New Clicks: How to Beat Competitors on Google and Bing in a Mobile World September 30, 2014 1:00pm ET/10:00am PT SES Denver October 16, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok November 11-12, 2014 ClickZ Live Singapore Dec 2-4, 2014 Featured Jobs White Papers Senior Paid Search & Advertising Manager Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. Louis - Company Description: A warm, loving, [slightly wacky] startup, we view employees as vibrant... Technical Project Manager Technical Project Manager (Agora Inc.) - Baltimore - Publishing Services, a subsidiary of Agora Publishing in Baltimore, MD is looking for a great Project Manager to... Financial Research Associate Financial Research Associate (Confidential) - Baltimore - The Financial Research Associate will be responsible for responding to research-level customer inquiries and... The Sea of Change in Data-Driven Email Practices Yesmail Interactive - Sep 4, 2014 5 Communication Trends to Boost Your Email Marketing Effectiveness Yesmail Interactive - Sep 4, 2014 It's time to think digital strategy Acquia - Aug 27, 2014 Create and curate exceptional content Acquia - Aug 26, 2014

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