SEW Weekly Digest - August 18-25

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SEW Weekly Aug 18-25, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Google DMCA Removal Requests Hit High of 7.8M per Week August 22, 2014 - A report from TorrentFreak attributes the growth in these requests to copyright holders seeking to curb piracy. Lisa Lacy  |  Print version  |  Back to top Greggs Falls Victim to Google Search Image Gaffe August 22, 2014 - The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its request. Carly Page  |  Print version  |  Back to top Google, YouTube See Uptick in 2014 Back-to-School Search Traffic August 21, 2014 - Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also up. Lisa Lacy  |  Print version  |  Back to top Google AdWords Incorporates Focused Bid Automation and Bulk Editing August 21, 2014 - Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers. Ashley Zeckman  |  Print version  |  Back to top Google Tests Search Results Format Minus Carousel August 20, 2014 - Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile results. Ashley Zeckman  |  Print version  |  Back to top Google’s Singhal Reflects on the Top Search Milestones Since 2004 August 20, 2014 - Google’s senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google’s proudest moments in search since its IPO. Lisa Lacy  |  Print version  |  Back to top Seth Godin’s Squidoo Acquired by HubPages August 19, 2014 - Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users? Ashley Zeckman  |  Print version  |  Back to top Sneak Peek at Google Stars: If Pinterest Met Google Drive August 19, 2014 - One of Google's undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button. Dan Cristo  |  Print version  |  Back to top The Telegraph Mysteriously Removes "Right to Be Forgotten" Stories August 18, 2014 - As part of its effort to combat the so-called "Right to Be Forgotten" rulings, reports say the Telegraph has written stories about the stories it removed. Ashley Zeckman  |  Print version  |  Back to top Yahoo Recovers From Search Share Low in June August 18, 2014 - Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speakin Jessica Lee  |  Print version  |  Back to top SEO The Penguin 3.0 Rollout Will Bring Tears to Your Eyes August 25, 2014 - A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices. Chuck Price  |  Print version  |  Back to top Navigating Secure Search: From Keywords to Content [BrightEdge Share 14] August 22, 2014 - In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world. Jessica Lee  |  Print version  |  Back to top Google Wages War on European Link Scheme Networks August 19, 2014 - Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe. Jessica Lee  |  Print version  |  Back to top Link Building: The Art of Persuasion August 18, 2014 - The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it? Jon Ball  |  Print version  |  Back to top PPC Google AdWords Conversion Values Add Multiple Currency Support August 22, 2014 - AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. Lisa Lacy  |  Print version  |  Back to top Close Variant Matching – 3 Important Points to Keep in Mind August 22, 2014 - Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time. Diane Pease  |  Print version  |  Back to top Product Listing Ads – An Evaluation August 21, 2014 - The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. Richard Stokes  |  Print version  |  Back to top Google AdWords Launches Website Call Conversions August 19, 2014 - AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. Lisa Lacy  |  Print version  |  Back to top Goodbye, Exact and Phrase Match Keywords. Now What? August 18, 2014 - While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. Larry Kim  |  Print version  |  Back to top Analytics How FREE Website Call Conversion Tracking From Google Will Benefit You August 25, 2014 - If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE call conversion tracking. Jamie Smith  |  Print version  |  Back to top Want to Control Your Fate? Own Your Measurement Plan August 25, 2014 - The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you put together or receive don’t allow you to do that, something is broken. Uri Bar-Joseph  |  Print version  |  Back to top How to Properly Analyze Ad Text Performance August 20, 2014 - When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. Justin Freid  |  Print version  |  Back to top Social Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers August 22, 2014 - Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool. Guillaume Bouchard  |  Print version  |  Back to top Mobile Google Search App Adds Ability to Easily Switch Languages in Voice Search August 22, 2014 - Users of the Android Search app can now easily switch among up to five languages when using voice search simply by adding those languages in the app's settings. Lisa Lacy  |  Print version  |  Back to top Content What to Include (& Leave Off) Your Homepage August 21, 2014 - Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time. Lisa Barone  |  Print version  |  Back to top Online PR: Should You Pitch or Ignore These 6 HARO Personas? August 20, 2014 - HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time with no results if you approach it in the wrong way. Ken McGaffin  |  Print version  |  Back to top The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy August 19, 2014 - Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and "editorial pillars." Simon Penson  |  Print version  |  Back to top What Marketing Executives Say About Content Targeting August 19, 2014 - A new study shows that most marketers believe they should be producing smaller amounts of more researched content - but are they following through with this strategy? Nathan Safran  |  Print version  |  Back to top Survey Says: Stop Making Assumptions About Your Content August 18, 2014 - Don't just assume why your content is or isn't working - to really understand what's working and what's not, marketers need to dig in, get their hands dirty, and ask the right questions. Kelly Wrather  |  Print version  |  Back to top Webinars Upcoming Events Paid Search 3.0 - Using Call Intelligence to Increase Conversions, Grow Revenue, and Be the Best September 23, 2014 1:00pm ET SES Denver October 16, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok November 11-12, 2014 ClickZ Live Singapore Dec 2-4, 2014 Featured Jobs White Papers Sales Planner Sales Planner (Verve ) - New York - About Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile ad platforms in... Systems Analyst/Support Systems Analyst/Support (Agora Inc. ) - Baltimore - IRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers improve productivity... Client Services Support Specialist Client Services Support Specialist (Agora Inc. ) - Delray Beach - OVERVIEW:  This position requires a highly motivated and resourceful individual to contribute... Responsive design best practices Acquia - Aug 22, 2014 Creating the ideal digital experience Acquia - Aug 21, 2014 Creating a unique digital experience for every consumer Acquia - Aug 19, 2014 True Religion: Open-Time Email Makes Testing a Snap Monetate - Aug 18, 2014

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