ScienceDaily: Internet News

Organic vs. paid advertising? Inside the mind of an online browser

Posted: 25 Aug 2014 10:01 AM PDT

The keyword term a consumer uses in their search engine query can predict the likelihood that they will click on an organic or paid advertisement. That's according to new research that takes a unique look at a consumer's behavior between the keyword search and the point-of-click. The new information may give marketers the edge in converting even more consumer clicks on their sites.