ScienceDaily: Internet News


New tool makes online personal data more transparent

Posted: 18 Aug 2014 10:51 AM PDT

XRay is a new tool that reveals which data in a web account, such as emails, searches, or viewed products, are being used to target which outputs, such as ads, recommended products, or prices. Determined to provide checks and balances on data abuse, XRay is designed to be the first fine-grained, scalable personal data tracking system for the web.