SEW Weekly Digest - July 14-21

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SEW Weekly Jul 14-21, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Hidden From Google: New Website Reveals 'Forgotten' Search Results July 18, 2014 - In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. Called Hidden From Google, the goal of the website is provide a list of the censored search terms, censored links, and the source. Ashley Zeckman  |  Print version  |  Back to top Bing Launches Search Removal Request Form in Europe July 17, 2014 - Microsoft's search engine Bing has finally responded to the recent European Court of Justice "right to be forgotten" ruling. Bing has created a form for people to use who want embarrassing things written about them to be removed from search results. Dave Neal  |  Print version  |  Back to top Google Now Calculates Bitcoin Prices in Search Results July 17, 2014 - How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as "Price of BTC" or "Bitcoin price". Bing added a Bitcoin convertor in February. Dave Neal  |  Print version  |  Back to top Germany to Treat Google Like a Public Utility? July 16, 2014 - German officials are planning to clip the wings of tech giants such as Google through heavier regulation. The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big for its boots. Chris Merriman  |  Print version  |  Back to top Google Search Quality Guidelines Now Reward Expertise, Authority, Trust July 14, 2014 - The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. Jessica Lee  |  Print version  |  Back to top SEO What is Link Building? July 21, 2014 - Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. Jon Ball  |  Print version  |  Back to top 3 Ways to Help Prioritize Your SEO Efforts July 17, 2014 - On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too. Erin Everhart  |  Print version  |  Back to top New robots.txt Tester Launches in Google Webmaster Tools July 16, 2014 - The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions. Danny Goodwin  |  Print version  |  Back to top You've Been Hit by Penguin! Should You Start Over or Try to Recover? July 16, 2014 - If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Marie Haynes  |  Print version  |  Back to top How to Sell Your SEO Plan With 5 Slides in 5 Minutes July 14, 2014 - You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. Eric Enge  |  Print version  |  Back to top PPC The Evolution of Audience Targeting: 3 Opportunities for Marketers July 21, 2014 - More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Kelly Wrather  |  Print version  |  Back to top Remarketing Across Ad Exchanges With DoubleClick Search July 18, 2014 - DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature. Jennifer Johnstone  |  Print version  |  Back to top 3 Reports Offer Insights on State of Paid Search in Q2 July 17, 2014 - Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2 Jessica Lee  |  Print version  |  Back to top Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor July 16, 2014 - Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to edit bids and destination URLs for specific products. Mary Weinstein  |  Print version  |  Back to top Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report] July 15, 2014 - Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent Yo Jessica Lee  |  Print version  |  Back to top Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value July 14, 2014 - With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. Jason Tabeling  |  Print version  |  Back to top Analytics Guide to Google Analytics Demographics Reports: Age, Gender & Interests July 16, 2014 - We now have some very powerful data at our fingertips to help us understand our website audience much better. Here's how you can use the Google Analytics Demographics reports to make some great data-driven improvements to your website. Anna Lewis  |  Print version  |  Back to top Improve Your AdWords Performance With These 3 Google Analytics Reports July 16, 2014 - You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here's where to find these three reports and how to maximize their value. Lisa Raehsler  |  Print version  |  Back to top How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site) July 15, 2014 - It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics. Ken Lyons  |  Print version  |  Back to top Social PR for SEO: Advanced Social Media Tips to Engage With Media Influencers July 21, 2014 - Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts. Purna Virji  |  Print version  |  Back to top Google+ Drops Controversial Real Name Policy After 3 Years July 17, 2014 - Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names". Ashley Zeckman  |  Print version  |  Back to top Social Media Marketing Gone Wrong July 14, 2014 - Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up. Simon Heseltine  |  Print version  |  Back to top Local 5 Takeaways From the World Cup for Global Search Marketers July 17, 2014 - How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over. Michael Bonfils  |  Print version  |  Back to top Google AdWords Express App Now Available July 16, 2014 - Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear. Danny Goodwin  |  Print version  |  Back to top You Can Now Link Your Google My Business & AdWords Accounts July 15, 2014 - Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. Ashley Zeckman  |  Print version  |  Back to top Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors July 14, 2014 - Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page). Ashley Zeckman  |  Print version  |  Back to top Mobile Google Analytics Now Available for iOS July 17, 2014 - You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first release for iOS. The app has all the GA features you're used to seeing. Ashley Zeckman  |  Print version  |  Back to top New Google Mobile Alert: Websites Using Flash May Not Work on Your Device July 17, 2014 - Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices. Ashley Zeckman  |  Print version  |  Back to top Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report] July 16, 2014 - RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. Jessica Lee  |  Print version  |  Back to top Video Google Showing Far Less Video Snippets in Search Results July 18, 2014 - If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results. Danny Goodwin  |  Print version  |  Back to top Content The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content July 15, 2014 - If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one. Salma Jafri  |  Print version  |  Back to top Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 SES Denver October 16, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok November 12, 2014 Featured Jobs White Papers Interactive Product Manager Interactive Product Manager (Western Governors University) - Salt Lake City - Western Governors University, one of the 20 largest universities in the U.S. and the... SEO Senior Analyst SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San Francisco - SEO Senior Analyst   Position Summary   Want to... SEM & Biddable Media Manager SEM & Biddable Media Manager (Kepler Group LLC) - New York - As an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding edge of digital... 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