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SearchEngineWatch.com
SEW Weekly Jun 9-16, 2014
Industry SEO PPC Analytics Social Local Mobile Video Content Development

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Industry
Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising
June 10, 2014 - Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play."
Rebecca Murtagh  |  Print version  |  Back to top
Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals
June 9, 2014 - Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that users can request that "inadequate, irrelevant or no longer relevant" links be taken down.
Carly Page  |  Print version  |  Back to top
Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place
June 9, 2014 - Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history of the children's logo design competition.
Danny Goodwin  |  Print version  |  Back to top

SEO
Search Engine Basic Concepts Search Engine Basic Concepts
June 16, 2014 - Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.
Eric Enge  |  Print version  |  Back to top
Google Payday Loans Algorithm Update Launch is Imminent Google Payday Loans Algorithm Update Launch is Imminent
June 12, 2014 - Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week.
Danny Goodwin  |  Print version  |  Back to top
How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder
June 12, 2014 - With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for.
Dave Davies  |  Print version  |  Back to top
3 Tips for Selling SEO 3 Tips for Selling SEO
June 11, 2014 - Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business.
Mark Jackson  |  Print version  |  Back to top

PPC
Pre-PPC Strategies For Launching a New Product Pre-PPC Strategies For Launching a New Product
June 13, 2014 - These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.
Howard Jacobson  |  Print version  |  Back to top
Financial Services PPC Ads: Words That Work [Study] Financial Services PPC Ads: Words That Work [Study]
June 9, 2014 - Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings.
John Gagnon  |  Print version  |  Back to top

Analytics
Quick Internal Linking Insight Using Google Analytics Quick Internal Linking Insight Using Google Analytics
June 13, 2014 - Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs.
Ben Goodsell  |  Print version  |  Back to top

Social
With Guided Search, Is Pinterest the "Next" Search Engine? With Guided Search, Is Pinterest the "Next" Search Engine?
June 12, 2014 - Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed.
Jessica Lee  |  Print version  |  Back to top
Facebook Posts See More Engagement on Weekends and After Hours [Study] Facebook Posts See More Engagement on Weekends and After Hours [Study]
June 11, 2014 - TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility.
Jessica Lee  |  Print version  |  Back to top
LinkedIn Revamps Search With New 'Galene' Architecture LinkedIn Revamps Search With New 'Galene' Architecture
June 9, 2014 - LinkedIn's 300 million users have gotten a much-needed search functionality upgrade. LinkedIn has traditionally taken a more reactive approach to search but is hoping to change that with Galene, their new search architecture.
Ashley Zeckman  |  Print version  |  Back to top
Do-It-Yourself Promoted Pins Premiere on Pinterest Do-It-Yourself Promoted Pins Premiere on Pinterest
June 9, 2014 - Pinterest announced that it was testing do-it-yourself promoted pins on a small group of businesses, and looking to collect feedback from many U.S.-based businesses in that test. Improved analytics for business accounts are also being rolled out slowly.
Jessica Lee  |  Print version  |  Back to top

Mobile
Search Apps Stealing Mobile Search Ad Revenues from Google [Report] Search Apps Stealing Mobile Search Ad Revenues from Google [Report]
June 9, 2014 - Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report.
Jennifer Slegg  |  Print version  |  Back to top

Content
Addressing Thin Content Addressing Thin Content
June 16, 2014 - You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.
Josh McCoy  |  Print version  |  Back to top
Content Marketing: 3 Overlooked Content Sources Content Marketing: 3 Overlooked Content Sources
June 12, 2014 - The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.
Brad Miller  |  Print version  |  Back to top
Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future
June 10, 2014 - Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.
Andy Betts  |  Print version  |  Back to top

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    Front-End Developer (Agora Inc.) - Baltimore - Publishing Services is looking for a Front End Web Developer who will work as part of a team to develop and maintain...
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