SEW Weekly Digest - June 16-23

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SEW Weekly Jun 16-23, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention June 19, 2014 - When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. That's what happened after a company sought sponsored posts from bloggers to promote Internet Explorer for Microsoft. Jennifer Slegg  |  Print version  |  Back to top Google Censorship Ruling in Canada Has Worldwide Implications June 19, 2014 - The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary injunction requiring Google to remove the competing company from its search results around the world. Ashley Zeckman  |  Print version  |  Back to top Yandex's Sibir Reverse Image Search Technology is Pure Awesome June 19, 2014 - Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology works and why it's useful to users. Michael Bonfils  |  Print version  |  Back to top Bing Catapult: New Technology Delivers Faster, More Relevant Search Results June 18, 2014 - Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search. Jennifer Slegg  |  Print version  |  Back to top 4 Ways to Make Sure You Find the Right SEO Job June 18, 2014 - Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job seekers' as it is the employer's, Before you say yes to your first offer, here are some things to look for when evaluating your next gig. Erin Everhart  |  Print version  |  Back to top SEO Links Should Only Be a Surprise? Nonsense! June 23, 2014 - Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult. Jon Ball  |  Print version  |  Back to top 5 Reasons a Site Hit by Google Penguin Won't Recover June 18, 2014 - If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results. Marie Haynes  |  Print version  |  Back to top Search Engine Basic Concepts June 16, 2014 - Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality. Eric Enge  |  Print version  |  Back to top PPC Bing Ads Bid Landscape Tool Comes to Ad Group Level June 20, 2014 - Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords' Bid Simulator Tool. Jennifer Slegg  |  Print version  |  Back to top Google Updates Shopping Feed Requirements June 20, 2014 - Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing. Mary Weinstein  |  Print version  |  Back to top PPC Budget Forecasting 101 June 20, 2014 - As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here's a simple walk-through on how to answer those tough budgeting questions from clients. Jennifer Johnstone  |  Print version  |  Back to top Google: Top Search Ads Increase Brand Awareness by 6.6% [Study] June 18, 2014 - When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand. Ashley Zeckman  |  Print version  |  Back to top Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study] June 18, 2014 - School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing. Jessica Lee  |  Print version  |  Back to top PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider June 17, 2014 - Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you're trying to solve. Jason Tabeling  |  Print version  |  Back to top 5 Changes You Need to Make for Google Shopping in the Next 2 Months June 17, 2014 - Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns. Mary Weinstein  |  Print version  |  Back to top Analytics Yandex Keyword Data Now '(Not Provided)' June 18, 2014 - Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see "(not set)" or "(not provided)" in their analytics. Jennifer Slegg  |  Print version  |  Back to top How to Use the Google Analytics Event Tracking Report June 17, 2014 - Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports. Anna Lewis  |  Print version  |  Back to top Social Google Kills Google+ Direct Connect Feature June 20, 2014 - The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the "+" command has quietly slipped away. A Google spokesperson said it was no longer a focus for Google moving forward. Jessica Lee  |  Print version  |  Back to top 4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson June 17, 2014 - Not every brand has the cult following that Harley-Davidson has boasted for decades. However, brands can take a few pages from Harley's book on creating a culture around their brand or products that speaks to current and potential customers. Ashley Zeckman  |  Print version  |  Back to top Local RIP Bing Ads Express June 18, 2014 - Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which launched last October, leveraged an automated system that oversaw paid search campaigns for Express customers. Jessica Lee  |  Print version  |  Back to top Google My Business: New Tools for Small Business Owners June 16, 2014 - Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Ashley Zeckman  |  Print version  |  Back to top Mobile Google Adds One-Click Music App Integration June 20, 2014 - Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone. Ashley Zeckman  |  Print version  |  Back to top How Responsive Design Increases the Results of Your Online Marketing June 20, 2014 - You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you reach the full potential of results from your online marketing. Here's where and how to get responsive. Kristi Hines  |  Print version  |  Back to top Video Videos Dominate Universal Search Results 65% of the Time [Study] June 19, 2014 - Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share. Jessica Lee  |  Print version  |  Back to top Content 7 Outstanding Content Marketing Tips for Small Businesses June 23, 2014 - Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content. Adam Stetzer  |  Print version  |  Back to top 7 Ways Content Marketing is Like a Relay Race June 23, 2014 - Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race. Kelly Wrather  |  Print version  |  Back to top 6 Reasons for Your Lack of Content Marketing Success June 20, 2014 - If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes. Guillaume Bouchard  |  Print version  |  Back to top Addressing Thin Content June 16, 2014 - You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. Josh McCoy  |  Print version  |  Back to top Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok Nov 12, 2014 Featured Jobs White Papers Associate Director, Insights & Analytics Associate Director, Insights & Analytics (Ready Set Rocket) - New York - What You'll Do As the Associate Director, Insights and Analytics you will join a team of... Recruitment and Team Building Ambassador Recruitment and Team Building Ambassador (Agora Inc.) - Baltimore - Agora, www.agora-inc.com, continues to expand! In order to meet the needs of our growth we are... Front-End Developer Front-End Developer (Agora Inc.) - Baltimore - Publishing Services is looking for a Front End Web Developer who will work as part of a team to develop and maintain... The Multiplier Effect of Integrating Search & Social Advertising Marin Software - Jun 9, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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