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SearchEngineWatch.com
SEW Weekly Apr 21-28, 2014
Industry SEO PPC Analytics Social Local Mobile Video Content Development

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Industry
Vic Gundotra Leaving Google, What's It Mean for Google+? Vic Gundotra Leaving Google, What's It Mean for Google+?
April 25, 2014 - Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for eight years, is leaving the company effective immediately.
Jennifer Slegg  |  Print version  |  Back to top
Can Bing Predict Reality Show Winners? Can Bing Predict Reality Show Winners?
April 23, 2014 - Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.
Jessica Lee  |  Print version  |  Back to top
Bing in the Classroom Now Open to All U.S. Schools Bing in the Classroom Now Open to All U.S. Schools
April 23, 2014 - Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children.
Jennifer Slegg  |  Print version  |  Back to top
26 Free (or Free-to-Try) Online Collaborative Tools for Marketers 26 Free (or Free-to-Try) Online Collaborative Tools for Marketers
April 22, 2014 - Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free (or free-to-try) collaborative tools to supercharge your marketing and empower your team.
Ken Lyons  |  Print version  |  Back to top
Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird
April 21, 2014 - For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rufous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos.
Jennifer Slegg  |  Print version  |  Back to top
Google Trends Now Lets You Subscribe to Search Topics Google Trends Now Lets You Subscribe to Search Topics
April 21, 2014 - Google has announced a new feature to enable people to follow trending topics happening in the world or even down to a specific country, as well as to receive notifications from Google on any specific topic they like, all of which are sent via email.
Jennifer Slegg  |  Print version  |  Back to top

SEO
5 New SEO Mantras to Replace Old, Inefficient Thinking 5 New SEO Mantras to Replace Old, Inefficient Thinking
April 28, 2014 - In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.
Purna Virji  |  Print version  |  Back to top
4 Reasons Nofollowing All Links is Absurd 4 Reasons Nofollowing All Links is Absurd
April 28, 2014 - Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward should we expect to change all links in a marketing campaign to nofollow? No. Here's why.
Jon Ball  |  Print version  |  Back to top
Pages with Schema Markup Rank 4 Positions Higher in Search Results [Study] Pages with Schema Markup Rank 4 Positions Higher in Search Results [Study]
April 28, 2014 - Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.
Jessica Lee  |  Print version  |  Back to top
Are All Sitewide Links Unnatural? Are All Sitewide Links Unnatural?
April 23, 2014 - While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links.
Marie Haynes  |  Print version  |  Back to top
4 Keyword Research Techniques in an Age of Vanishing Keyword Data 4 Keyword Research Techniques in an Age of Vanishing Keyword Data
April 23, 2014 - Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
Erin Everhart  |  Print version  |  Back to top
PostJoint Google Penalty Fallout Continues PostJoint Google Penalty Fallout Continues
April 21, 2014 - PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere.
Jennifer Slegg  |  Print version  |  Back to top
7 Tips to Ensure Your SEO Strategy Supports Your Brand 7 Tips to Ensure Your SEO Strategy Supports Your Brand
April 21, 2014 - Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention.
Josh McCoy  |  Print version  |  Back to top

PPC
Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started
April 25, 2014 - Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign can become your very own gold mine. You can use these tips to get started.
Jennifer Johnstone  |  Print version  |  Back to top
Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms
April 22, 2014 - Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are unique to Google and will give management solutions a run for their money.
Larry Kim  |  Print version  |  Back to top
Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More
April 22, 2014 - During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
Lisa Raehsler  |  Print version  |  Back to top
What Do Google's Earnings Reports Tell Us About AdWords Trends? What Do Google's Earnings Reports Tell Us About AdWords Trends?
April 22, 2014 - Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising?
Alistair Dent  |  Print version  |  Back to top
Google AdWords RLSA: 3 Ways to Take Full Advantage Google AdWords RLSA: 3 Ways to Take Full Advantage
April 21, 2014 - RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success.
Jason Tabeling  |  Print version  |  Back to top

Analytics
5 Steps to Quick Insights Using Google Analytics Solutions Gallery 5 Steps to Quick Insights Using Google Analytics Solutions Gallery
April 25, 2014 - Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster.
Jamie Smith  |  Print version  |  Back to top
Rank Still Matters in the Age of Secure Search Rank Still Matters in the Age of Secure Search
April 23, 2014 - Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.
Jim Yu  |  Print version  |  Back to top
Google Analytics Content Reports: Understanding the Key Benefits Google Analytics Content Reports: Understanding the Key Benefits
April 22, 2014 - The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session.
Anna Lewis  |  Print version  |  Back to top
Google Analytics Combines Data From All Devices; Renames Visits, Visitors Google Analytics Combines Data From All Devices; Renames Visits, Visitors
April 21, 2014 - Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated web data and app data within the same reports. These new views roll out to all accounts starting this week.
Thom Craver  |  Print version  |  Back to top

Social
Search Ads Yield 68% More Revenue per Conversion When Integrated With Social Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
April 23, 2014 - Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue.
Jessica Lee  |  Print version  |  Back to top

Local
Nuances of Spanish Language Search Marketing Nuances of Spanish Language Search Marketing
April 24, 2014 - This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
Michael Bonfils  |  Print version  |  Back to top

Content
Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them
April 28, 2014 - Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls.
Kelly Wrather  |  Print version  |  Back to top
What Type of Content Should You Create: Long or Short? What Type of Content Should You Create: Long or Short?
April 21, 2014 - Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.
Salma Jafri  |  Print version  |  Back to top

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