SEW Weekly Digest - April 14-21

Having trouble reading this email? View the online version.

SEW Weekly Apr 14-21, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Google Q1 2014 Earnings: Profits Up as CPCs Slide April 17, 2014 - Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year. Dan Worth  |  Print version  |  Back to top Microsoft's Scroogled Campaign: Dead...Again? April 17, 2014 - Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns. Jennifer Slegg  |  Print version  |  Back to top 70% of Consumers Researching Cars Turn to Search Engines First [Stats] April 17, 2014 - New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. Jessica Lee  |  Print version  |  Back to top SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports] April 16, 2014 - It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights. Jessica Lee  |  Print version  |  Back to top Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote April 16, 2014 - By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon. Danny Goodwin  |  Print version  |  Back to top Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan April 15, 2014 - Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. Melanie White  |  Print version  |  Back to top What is SEM? Depends on Who You Ask April 15, 2014 - Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask. Rebecca Murtagh  |  Print version  |  Back to top 'Let Me Google That For You' Bill Introduced to U.S. Senate April 14, 2014 - The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet. Chris Merriman  |  Print version  |  Back to top SEO 7 Tips to Ensure Your SEO Strategy Supports Your Brand April 21, 2014 - Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven area where you need to make sure the brand is given its fair share of SEO attention. Josh McCoy  |  Print version  |  Back to top Title Tags & SEO: 3 Golden Rules April 20, 2014 - Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags. Eric Enge  |  Print version  |  Back to top Guest Blog Network PostJoint Confirms Google Penalty April 18, 2014 - Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month. Jennifer Slegg  |  Print version  |  Back to top How to Identify Non-Ranking URL Page Types Using Google Site Search April 18, 2014 - Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types. Ben Goodsell  |  Print version  |  Back to top Matt Cutts on How Google Handles 404 & 410 Status Codes April 18, 2014 - In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. Jennifer Slegg  |  Print version  |  Back to top 6 Tips to Protect a Large and Complex Website From Google Panda [Case Study] April 16, 2014 - Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems. Glenn Gabe  |  Print version  |  Back to top Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings? April 16, 2014 - Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1. Mark Jackson  |  Print version  |  Back to top Will Google Reward Secure Websites With Better Search Rankings? April 16, 2014 - Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted at this, having recently spoken about about such a move. Dave Neal  |  Print version  |  Back to top SEO, Your Website & You: 5 Myths & 10 Tips April 14, 2014 - You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter. Kristine Schachinger  |  Print version  |  Back to top PPC Google AdWords RLSA: 3 Ways to Take Full Advantage April 21, 2014 - RLSA is a very powerful tool, especially as personalization continues as a trend across the digital landscape. Here are three tips on keyword targeting, bidding, and ad copy, plus three important reminders on how to set up RLSA for success. Jason Tabeling  |  Print version  |  Back to top Google Shopping Campaigns Transition Tips April 17, 2014 - Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. Mary Weinstein  |  Print version  |  Back to top Google Testing In-Store Conversions Tied to AdWords Ads April 15, 2014 - Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords." Jessica Lee  |  Print version  |  Back to top 4 Keyword Strategies for Squeezing Performance From Broad Match April 15, 2014 - Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms. John Gagnon  |  Print version  |  Back to top Search Ad Revenues Hit $18.4 Billion in 2013 [Report] April 14, 2014 - Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report. Danny Goodwin  |  Print version  |  Back to top Analytics Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance April 17, 2014 - Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." Jessica Lee  |  Print version  |  Back to top The Hidden Skill Every PPC Manager Should Possess: Sleuthing April 16, 2014 - The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here's one example of why sleuthing is a critical skill of managing PPC accounts. Joseph Kerschbaum  |  Print version  |  Back to top Google Analytics Starts Diagnosing Your Tracking Code For Errors April 15, 2014 - To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data. Thom Craver  |  Print version  |  Back to top You Can Now Link Your Google AdWords & Analytics Properties in Bulk April 15, 2014 - Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go. Thom Craver  |  Print version  |  Back to top Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift April 14, 2014 - Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it's working hard to help marketers to bridge the gap. Jessica Lee  |  Print version  |  Back to top Social 3 Paths to Marketing Success From Personal Brands April 17, 2014 - Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, and PR and marketing efforts. Brad Miller  |  Print version  |  Back to top Google & Bing Now Showing LinkedIn Rich Snippets April 15, 2014 - When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location. Jennifer Slegg  |  Print version  |  Back to top New Facebook Test: Popular Pages In Your Area April 14, 2014 - Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook's algorithms believe users will be interested in. Jennifer Slegg  |  Print version  |  Back to top Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares April 14, 2014 - Facebook is planning to crack down on these calls to action, calling the practice "like-baiting." Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. Jennifer Slegg  |  Print version  |  Back to top Local Yahoo's Yelp Partnership Wipes Out Old Local Business Reviews April 14, 2014 - The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review. Jennifer Slegg  |  Print version  |  Back to top Mobile Yahoo Wants Google's Spot as the Default iOS Search Engine April 16, 2014 - Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine. Jennifer Slegg  |  Print version  |  Back to top Video 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website April 18, 2014 - YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site. Brian Dean  |  Print version  |  Back to top Content What Type of Content Should You Create: Long or Short? April 21, 2014 - Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you. Salma Jafri  |  Print version  |  Back to top From Link Building to Link Earning: 3 Ways to Transition April 17, 2014 - Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to. Razvan Gavrilas  |  Print version  |  Back to top Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 Featured Jobs White Papers Contact Center Professional Contact Center Professional (TCC: The Contact Center) - Hunt Valley - Looking to join a workforce that prides themselves on being routine and keeping the status quo?... Recruitment and Team Building Ambassador Recruitment and Team Building Ambassador (Agora Inc.) - Baltimore - Agora, www.agora-inc.com, continues to expand! In order to meet the needs of our growth we are... Design and Publishing Specialist Design and Publishing Specialist (Bonner and Partners) - Baltimore - If you’re a hungry self-starter, creative, organized and have an extreme eye for detail,... How technology is transforming customer service and marketing Oracle - Apr 15, 2014 Cashing in on Customer Insight IBM - Apr 11, 2014 Customer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to the Art of Marketing IBM - Apr 11, 2014 IBM Social Analytics: The Science Behind Social Media Marketing IBM - Apr 11, 2014

	© Incisive Interactive Marketing LLC. 2014 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004
Accreditations
Data protection	This email is intended for sergey75ivanov.kras@blogger.com. If you do not wish to receive this email please: Update your Details or Unsubscribe.
Mail filter	If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders.
Contact us	If you have any questions or comments regarding this email, please contact: Contact Us.
Privacy policy	Incisive Media Privacy Policy