SEW Weekly Digest - March 3-10

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SEW Weekly Mar 3-10, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry It's BrightEdge vs. Searchmetrics in SEO Patent Case March 7, 2014 - Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. Jessica Lee  |  Print version  |  Back to top Xbox One System Update Adds Bing, New IE Search March 6, 2014 - As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone. Thom Craver  |  Print version  |  Back to top A True Integrated Marketing Framework March 6, 2014 - Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Lisa Barone  |  Print version  |  Back to top New Google Search Layout Has No Underlines, Makes Titles Bigger March 6, 2014 - Many Google users are seeing a new variety of search results. The redesign increases the font size for titles, removes underlines from links, uses a hard to read gray text, and also features a yellow ads label that has been spotted for months. Jennifer Slegg  |  Print version  |  Back to top 'OK Google': Desktop Voice Search is Here March 3, 2014 - Google has announced desktop voice search for Chrome has been release in beta for United States users. This functionality was publicly discussed nearly a year ago, but wasn't quite ready for use back in May 2013. Jessica Lee  |  Print version  |  Back to top SEO Matt Cutts Shares 4 Ways Google Evaluates Paid Links March 6, 2014 - Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't? Where does Google draw the line? Google's Matt Cutts dives into the topic of paid links in a new webmaster help video. Jennifer Slegg  |  Print version  |  Back to top So Why Did All Those Movie Sites Lose Google Search Traffic? March 4, 2014 - Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google's algorithm. Jennifer Slegg  |  Print version  |  Back to top 5 Examples of 'Spam Link Building Tactics' Done Right March 3, 2014 - Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they remain valuable tools within a natural, diverse, intelligently done link building project. Jon Ball  |  Print version  |  Back to top PPC Take Your Sitelinks to the Next Level With Descriptions March 7, 2014 - Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. Diane Pease  |  Print version  |  Back to top Google Improves GDN Targeting With Bizo Audience Segments March 5, 2014 - Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. Justin Freid  |  Print version  |  Back to top Analytics Top 8 Google Analytics Reports for Managing Organic SEO Campaigns March 10, 2014 - Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). Chuck Price  |  Print version  |  Back to top New UserStats Tool Uses Social Proof to Grow Conversions March 6, 2014 - UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing websites to display users' activity, downloads, visitors, purchases, and more. Jessica Lee  |  Print version  |  Back to top Optimize Your PPC With a Segmented Performance Analysis March 3, 2014 - To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform. Purna Virji  |  Print version  |  Back to top Social Facebook Aims to Restrict Gun Sales With New Rules March 7, 2014 - Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales. Jennifer Slegg  |  Print version  |  Back to top 'New' Facebook News Feed Redesign Now Rolling Out, 12 Months Later March 7, 2014 - Facebook has spruced up its Newsfeed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its News Feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its users. Carly Page  |  Print version  |  Back to top Local Link Building Basics for International Search Engine Optimization March 7, 2014 - Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations. Greg Kihlström  |  Print version  |  Back to top Show Me the Menu: Google Now Displays Restaurant Menus in Search Results March 3, 2014 - You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website. Jennifer Slegg  |  Print version  |  Back to top How Easy is it to Spam Google Places for Business? The FBI Knows March 3, 2014 - A network engineer intentionally created fake business listings for the FBI and Secret Service without them knowing to prove a point to Google once and for all that its business listings on Google Maps had major loopholes and were primed for spam. Jessica Lee  |  Print version  |  Back to top Mobile Social Media Monetization in a 'Mobile First' World March 10, 2014 - Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets. Eli Goodman  |  Print version  |  Back to top Does Mobile Search Really Matter? March 6, 2014 - Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts. Richard Stokes  |  Print version  |  Back to top 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study] March 4, 2014 - ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop. Jessica Lee  |  Print version  |  Back to top Video How to Deliver Useful Marketing With Video Resource Microsites March 10, 2014 - Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites. Evy Wilkins  |  Print version  |  Back to top Twitter’s Vine Updates Rules on Explicit Sexual Content March 7, 2014 - Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear that explicit sexual content is unwanted. Dave Neal  |  Print version  |  Back to top Content 12 Types of Evergreen Content That Attract Valuable Links March 9, 2014 - Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links. Here are 12 examples of evergreen content you can add to your website. Julie Joyce  |  Print version  |  Back to top Investing in Big Content Assets for Big Returns March 6, 2014 - Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later. Chris Dyson  |  Print version  |  Back to top 10 Huge Online PR Mistakes You Must Avoid March 5, 2014 - Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. Ken McGaffin  |  Print version  |  Back to top Building Relationships (and Links) from Natural Content March 4, 2014 - You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation. Simon Penson  |  Print version  |  Back to top Conquering Content Marketing, Step 3: Facing the 'Fans' March 4, 2014 - When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities are secondary to releasing quality content that users and search engines can react to. Dan Cristo  |  Print version  |  Back to top How Content Marketing Is Changing & What We Can Do to Be Ready March 4, 2014 - Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? Nathan Safran  |  Print version  |  Back to top 8 Content Marketing Lessons From Improv March 3, 2014 - Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing. Kelly Wrather  |  Print version  |  Back to top Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 Featured Jobs White Papers Director of SEO (Search Engine Optimization) Director of SEO (Search Engine Optimization) (RentPath) - Atlanta - About Us: Have you moved lately? Did the process drive you nuts? Did you think,... SEO Lead (organic search, earned media, pull marketing) SEO Lead (organic search, earned media, pull marketing) (Provide Commerce) - San Diego - As a member of our online marketing team, you will be primarily responsible... Chief Content Officer Chief Content Officer (The Sovereign Society ) - Delray Beach - One of the world’s most unique and successful financial publishing firms is looking for a new... The Company Buying Journey e-book B2Beacon - Mar 7, 2014 The Definitive Facebook Advertising Playbook: The 4 Key Trends and 12 Strategies You Need to Know for 2014 Marin Software - Mar 4, 2014 Affiliate Marketing and How It Drives Your Online Business SES Conference & Expo - Mar 3, 2014 E-commerce, a waking giant in Indonesia SES Conference & Expo - Mar 3, 2014

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