SEW Weekly Digest - March 17-24

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SEW Weekly Mar 17-24, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry New Study Diagnoses Why Google's Flu Trends Are Always Wrong March 19, 2014 - It seems that Google Flu Trends has had a nasty habit of overreporting flu rates. Media coverage and even some of Google's own algorithmic changes are the two biggest culprits causing the inflated flu trend data, according to a new study. Kayla Minguez  |  Print version  |  Back to top Google Search Layout Change is Here to Stay, Despite Poor Reviews March 17, 2014 - A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well as displays the AdWords ads at the top differently. However, the new look has been greeted with poor reviews. Jennifer Slegg  |  Print version  |  Back to top Google Encrypted Search Hits China March 17, 2014 - While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported. Jennifer Slegg  |  Print version  |  Back to top SEO Blog SEO Quiz – Test Your Blog Optimization Knowledge March 24, 2014 - SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take this short quiz and find out. Shari Thurow  |  Print version  |  Back to top Google Slaps Marketing Company Portent for Unnatural Links March 20, 2014 - Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google. Danny Goodwin  |  Print version  |  Back to top Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities March 20, 2014 - Following SEO best practices will result in steady improvements to a point. But what happens when you hit a plateau? Here are three examples of how you can break through your plateau and help you steadily increase your search visibility. Brad Miller  |  Print version  |  Back to top 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure March 20, 2014 - The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever. Rebecca Murtagh  |  Print version  |  Back to top Google Penalizes MyBlogGuest, a Guest Blog Network March 19, 2014 - Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results. Jennifer Slegg  |  Print version  |  Back to top So... You Think SEO Has Changed? March 19, 2014 - The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience. Ray "Catfish" Comstock  |  Print version  |  Back to top Bing Webmaster Tools: An Overview March 19, 2014 - Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters. Simon Heseltine  |  Print version  |  Back to top Ecommerce SEO Tips for Unavailable Products From Google's Matt Cutts March 19, 2014 - What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends. Google's Matt Cutts offers advice, using three examples ranging from small to large ecommerce websites. Jennifer Slegg  |  Print version  |  Back to top Will 'Softer' Google Panda Help Small Businesses Rank Better? March 18, 2014 - Google is working on a refresh of Panda, a "kinder, softer Panda" meant to help small businesses that may have been impacted by previous versions of the algorithm that Google has unleashed periodically since its initial launch in February 2011. Jennifer Slegg  |  Print version  |  Back to top Google Penalizes German, Spanish, Italian Link Networks March 17, 2014 - Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German agency network; and Spanish and Italian link networks. Danny Goodwin  |  Print version  |  Back to top PPC New Bing Ads Search Terms Report Shows Zero-Click Terms March 18, 2014 - Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The update now also provides advertisers with 20 to 40 times more data volume. Jennifer Slegg  |  Print version  |  Back to top Analytics How to Gain SEO Seasonality Insights Using Google Webmaster Tools March 21, 2014 - Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position. Ben Goodsell  |  Print version  |  Back to top AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments March 20, 2014 - Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options. Jennifer Slegg  |  Print version  |  Back to top Making Sense of Big Data in Search Marketing March 18, 2014 - Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. Jim Yu  |  Print version  |  Back to top Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make March 18, 2014 - An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid. John Gagnon  |  Print version  |  Back to top BrightEdge Unlocks Its Massive Data Cube for On-Demand Research March 17, 2014 - SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand resear Jessica Lee  |  Print version  |  Back to top SEO Website Audits: Everything You Need to Know March 17, 2014 - What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits. Kristine Schachinger  |  Print version  |  Back to top Social Twitter Celebrates 8th Birthday With #FirstTweet Tool March 20, 2014 - Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking the occasion by giving everyone the opportunity to look back at the first tweets for any user. Danny Goodwin  |  Print version  |  Back to top Twitter Reveals Which Tweets Get the Most Engagement [Study] March 20, 2014 - Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector. Jessica Lee  |  Print version  |  Back to top How Brands Can Connect With Teens Using Social Media March 17, 2014 - Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their audience is, delivering stellar and engaging content to connect with them on a one-to-one level. Here are some examples. Allison Peltz  |  Print version  |  Back to top Local Trust is the Most Valuable Currency Online, Is It Your Top Priority? March 23, 2014 - Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. Eric Enge  |  Print version  |  Back to top How to do SEO for Local Business, WITHOUT Content Marketing March 21, 2014 - Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. Pratik Dholakiya  |  Print version  |  Back to top Mobile Android Wear: Google Reveals New Wearable Tech March 18, 2014 - Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors. Dan Worth  |  Print version  |  Back to top Content A Content Marketing Manifesto: 10 Principles to Drive Creative Content March 24, 2014 - Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. Salma Jafri  |  Print version  |  Back to top Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Information Processing Specialist Information Processing Specialist (Agora Inc.) - Baltimore - Publishing Services, a division of Agora Inc., is looking for a motivated, detail-oriented individual to... Web Production Specialist Web Production Specialist (Common Sense Publishing) - Delray Beach - Common Sense Publishing is looking for a self-starter to perform and oversee the production of... Health Ghost-Writer Health Ghost-Writer (Withheld) - Baltimore - Marketing-driven health company looking for a smart, passionate writer to ghost-write a daily alternative health e-letter.... Predictive Performance: The future of digital experience measurement Limelight Networks - Mar 20, 2014 Stop Losing Sleep over Mobile Video Limelight Networks - Mar 20, 2014 Improving customer experience through front office and field workforce communication ClickSoftware - Mar 20, 2014 Why 60% of consumers say they will pay more for a better experience ClickSoftware - Mar 20, 2014

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