SEW Weekly Digest - March 10-17

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SEW Weekly Mar 10-17, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Google Search Layout Change is Here to Stay, Despite Poor Reviews March 17, 2014 - A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well as displays the AdWords ads at the top differently. However, the new look has been greeted with poor reviews. Jennifer Slegg  |  Print version  |  Back to top Google Encrypted Search Hits China March 17, 2014 - While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported. Jennifer Slegg  |  Print version  |  Back to top SEO Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO? March 13, 2014 - When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance. Jennifer Slegg  |  Print version  |  Back to top Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover March 12, 2014 - If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Google’s good graces, you'll find it more difficult, or maybe impossible, to get back into Google's search results. Jennifer Slegg  |  Print version  |  Back to top 4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links March 12, 2014 - When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions. Glenn Gabe  |  Print version  |  Back to top Google is About to Penalize Spanish, Italian Link Networks March 11, 2014 - Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links. Jennifer Slegg  |  Print version  |  Back to top PPC The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues March 14, 2014 - Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. Pauline Jakober  |  Print version  |  Back to top 4 Reasons You Should Start Obsessing About AdWords Quality Score March 14, 2014 - Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Larry Kim  |  Print version  |  Back to top Improve PPC Performance Now: How to Take Advantage of Seasonality March 12, 2014 - Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. John Lee  |  Print version  |  Back to top Google AdWords Adds Consumer Rating Annotations March 11, 2014 - AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada. Jessica Lee  |  Print version  |  Back to top 26 Free Must-Have Tools for PPC Success March 11, 2014 - While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success. Melissa Mackey  |  Print version  |  Back to top Analytics SEO Website Audits: Everything You Need to Know March 17, 2014 - What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits. Kristine Schachinger  |  Print version  |  Back to top Moz + Bitly = More Link Data March 12, 2014 - Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter. Jessica Lee  |  Print version  |  Back to top 4 Simple Ways to Use Web Analytics for Smarter CRO Testing March 11, 2014 - Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins. Josh Braaten  |  Print version  |  Back to top Top 8 Google Analytics Reports for Managing Organic SEO Campaigns March 10, 2014 - Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). Chuck Price  |  Print version  |  Back to top Social How Brands Can Connect With Teens Using Social Media March 17, 2014 - Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms where their audience is, delivering stellar and engaging content to connect with them on a one-to-one level. Here are some examples. Allison Peltz  |  Print version  |  Back to top Majestic SEO Site Explorer Now Integrates With Twitter March 13, 2014 - This handy feature makes it easy for you to tweet a snapshot of any website’s linking profile, including the Link Profile Chart if it’s available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API. Jennifer Slegg  |  Print version  |  Back to top 5 Tips for Using Facebook News Feed Ads March 12, 2014 - The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips. Dan Morris  |  Print version  |  Back to top Mobile Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014 March 14, 2014 - eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. Jessica Lee  |  Print version  |  Back to top Social Media Monetization in a 'Mobile First' World March 10, 2014 - Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets. Eli Goodman  |  Print version  |  Back to top Video AdWords Changing Video Advertising Options in April March 13, 2014 - The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. Jessica Lee  |  Print version  |  Back to top Video Helps Persuade 73% of People to Buy a Product or Service [Survey] March 13, 2014 - New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. Greg Jarboe  |  Print version  |  Back to top How to Deliver Useful Marketing With Video Resource Microsites March 10, 2014 - Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites. Evy Wilkins  |  Print version  |  Back to top Content The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond? March 16, 2014 - Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. Jayson DeMers  |  Print version  |  Back to top You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs March 13, 2014 - Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. David Cato  |  Print version  |  Back to top Rule the SERPs: Become an Expert March 13, 2014 - Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top. Peter van der Graaf  |  Print version  |  Back to top Free Getty Images: What is Getty Giving & Getting in Return? March 11, 2014 - There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though. Doc Sheldon  |  Print version  |  Back to top Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 Featured Jobs White Papers Marketing Operations Coordinator Marketing Operations Coordinator (Stansberry and Associates Investment Research) - Baltimore - Stansberry & Associates is looking for an extremely well organized,... Staff Writer - ClickZ Staff Writer - ClickZ (Incisive Media) - New York City - ClickZ, a long established online publication that covers interactive marketing and advertising, seeks a... E-Commerce Production Specialist E-Commerce Production Specialist (Stansberry and Associates Investment Research) - Baltimore - Stansberry & Associates is looking for a unique person to fill a... The Company Buying Journey e-book B2Beacon - Mar 7, 2014 The Definitive Facebook Advertising Playbook: The 4 Key Trends and 12 Strategies You Need to Know for 2014 Marin Software - Mar 4, 2014 Affiliate Marketing and How It Drives Your Online Business SES Conference & Expo - Mar 3, 2014 E-commerce, a waking giant in Indonesia SES Conference & Expo - Mar 3, 2014

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