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SearchEngineWatch.com
SEW Weekly Feb 17-24, 2014
Industry SEO PPC Analytics Social Local Mobile Video Content Development

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Industry
Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them
February 19, 2014 - Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search?
Jennifer Slegg  |  Print version  |  Back to top

SEO
3 Ways SEMrush Can Make SEO More Effective 3 Ways SEMrush Can Make SEO More Effective
February 24, 2014 - Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition.
Josh McCoy  |  Print version  |  Back to top
Link Building in 2014 is All About Building Your Brand & Reputation Link Building in 2014 is All About Building Your Brand & Reputation
February 23, 2014 - Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has been unrelenting. Here's a comprehensive review of all that goes into deciding what to do in link building these days.
Eric Enge  |  Print version  |  Back to top
Matt Cutts: Excluding Links From Google's Algorithm Would Make Search Results Worse Matt Cutts: Excluding Links From Google's Algorithm Would Make Search Results Worse
February 20, 2014 - Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really be like without backlinks being factored into the search algorithm? Not good, says Matt Cutts.
Jennifer Slegg  |  Print version  |  Back to top
Link Building on a Budget Link Building on a Budget
February 20, 2014 - Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic.
Dave Davies  |  Print version  |  Back to top
Google Penalizes Social Video Advertising Site Virool Google Penalizes Social Video Advertising Site Virool
February 19, 2014 - Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number of suspect links received in a short period of time, built by its SEO company.
Jennifer Slegg  |  Print version  |  Back to top
Bridging the Gap: A Recipe for Enterprise SEO Success in 2014 Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
February 18, 2014 - SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond.
Jim Yu  |  Print version  |  Back to top

PPC
3 Ways Context Clues Reveal a Powerful Paid Search Opportunity 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity
February 24, 2014 - Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues.
Jason Tabeling  |  Print version  |  Back to top
Stimulate Your Search Marketing Creativity With the Random Input Technique Stimulate Your Search Marketing Creativity With the Random Input Technique
February 21, 2014 - Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire.
Howard Jacobson  |  Print version  |  Back to top
Auto, Health & Life Most Competitive in Insurance Search Marketing [Study] Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]
February 20, 2014 - New Kenshoo data highlights digital marketing activity within the insurance sector, including ad spend and social media activities. Auto, life, and health insurance categories were the most competitive subsectors within the industry.
Jessica Lee  |  Print version  |  Back to top
Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children
February 20, 2014 - Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here's why...
Joseph Kerschbaum  |  Print version  |  Back to top
Google PLA Shopping Campaigns Open to All Advertisers Google PLA Shopping Campaigns Open to All Advertisers
February 19, 2014 - All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
Mary Weinstein  |  Print version  |  Back to top
3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
February 18, 2014 - Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins.
John Gagnon  |  Print version  |  Back to top

Analytics
How to Find Keyword Conversions by URL Using Google Webmaster Tools How to Find Keyword Conversions by URL Using Google Webmaster Tools
February 21, 2014 - Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way.
Ben Goodsell  |  Print version  |  Back to top
Google+ Pages Dashboards Now Link to Google Analytics Google+ Pages Dashboards Now Link to Google Analytics
February 21, 2014 - If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors, and pageviews for your the site linked to that page.
Thom Craver  |  Print version  |  Back to top

Social
Facebook Gives Advertisers More Targeting Options Facebook Gives Advertisers More Targeting Options
February 21, 2014 - Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior.
Jennifer Slegg  |  Print version  |  Back to top
Only 52% of Facebook Ad Spend is Outside the U.S. [Study] Only 52% of Facebook Ad Spend is Outside the U.S. [Study]
February 20, 2014 - A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is strongest in Asia-Pacific and Latin America regions.
Jessica Lee  |  Print version  |  Back to top
Facebook Ad Fraud: How Can Advertisers Combat Paid Likes? Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
February 19, 2014 - After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.
Jennifer Slegg  |  Print version  |  Back to top

Local
Google Places Updates Quality Guidelines to Include Business Descriptor Google Places Updates Quality Guidelines to Include Business Descriptor
February 21, 2014 - Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that clarifies what the business is about. Some worry this opens listings up to major spam.
Jessica Lee  |  Print version  |  Back to top
5 New Features of the New Google Maps 5 New Features of the New Google Maps
February 20, 2014 - If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is rolling out the complete, revamped version of Maps for all the world to see. Here's what you can expect in the coming weeks.
Kayla Minguez  |  Print version  |  Back to top

Content
Top 10 Tips on Writing Top 10 Lists Top 10 Tips on Writing Top 10 Lists
February 21, 2014 - Nearly everyone loves top 10 lists. Whether it's the most beautiful celebrities, the world's richest people, or important features you need to know about a new product, a top 10 list is a winning format. Here's how to write a great top 10 list.
Amanda DiSilvestro  |  Print version  |  Back to top
SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi
February 20, 2014 - The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up.
Brad Miller  |  Print version  |  Back to top
Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
February 19, 2014 - If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results.
Brian Dean  |  Print version  |  Back to top

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