SEW Weekly Digest - January 20-27

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SEW Weekly Jan 20-27, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Google Search Results Add Details About Notable Websites January 23, 2014 - Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won. Jennifer Slegg  |  Print version  |  Back to top Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York January 23, 2014 - With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers. ClickZ  |  Print version  |  Back to top SEO 6 SEO Predictions for 2014 January 26, 2014 - Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits. Eric Enge  |  Print version  |  Back to top What is Duplicate Content? January 23, 2014 - Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site's search rankings, and how to fix duplication issues. Dave Davies  |  Print version  |  Back to top Dissecting Google Penguin 2.1: What Factors Mattered? [Study] January 20, 2014 - SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research MathSight uncovered last year on Penguin 2.0, and expands on the idea that it's centered on low-qualit Jessica Lee  |  Print version  |  Back to top PPC Can You Build Buzz Like Brands Advertising in the Super Bowl? January 27, 2014 - Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can all search advertisers learn from these brands? Three simple things... Jason Tabeling  |  Print version  |  Back to top States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads January 24, 2014 - Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so and Google, Twitter and Facebook aren't budging. Kayla Minguez  |  Print version  |  Back to top Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers January 24, 2014 - Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer? Jessica Lee  |  Print version  |  Back to top A New Look for Google AdWords Rolling Out Now January 23, 2014 - This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information. Jessica Lee  |  Print version  |  Back to top New Google Shopping Overview & 4 New Tools January 23, 2014 - Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? Mary Weinstein  |  Print version  |  Back to top Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study] January 21, 2014 - Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. Jessica Lee  |  Print version  |  Back to top Google Killed 350 Million 'Bad Ads' in 2013 January 21, 2014 - In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about why those particular ads were removed. Jennifer Slegg  |  Print version  |  Back to top Analytics Understanding Seasonality in Search January 27, 2014 - A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. Josh McCoy  |  Print version  |  Back to top The 3Ps of Content Measurement: Page Rank, Traffic & Engagement January 21, 2014 - Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014. Jim Yu  |  Print version  |  Back to top 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields January 21, 2014 - You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function. John Gagnon  |  Print version  |  Back to top Social Facebook News Feed Algorithm Change Reduces Visibility of Page Updates January 23, 2014 - Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. Jennifer Slegg  |  Print version  |  Back to top Pinterest Tests Personalized Home Page, Adds GIF Support & New Recipe Search January 23, 2014 - Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and "paleo," and a couple features spotted by users that are in testing: personalized home pages and functional GIF images. Jessica Lee  |  Print version  |  Back to top How Do You Stack Up Against Top Brands on Twitter? [Study] January 22, 2014 - Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at average follower size, quarterly growth, and engagement levels. Here are some top findings. Jessica Lee  |  Print version  |  Back to top Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares January 22, 2014 - Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on. Simon Heseltine  |  Print version  |  Back to top Mobile Google Changes Smartphone User-Agent January 24, 2014 - Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must do. If you're not already, time to start creating special mobile reports in 2014. Ben Goodsell  |  Print version  |  Back to top 5 Critical Factors for Optimized Mobile PPC Targeting January 22, 2014 - Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road. Joseph Kerschbaum  |  Print version  |  Back to top iBeacon: Goodbye Showrooming, Hello In-Store Purchase January 22, 2014 - Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how retailers and brands can develop a strategy to benefit from this technology. Rachel Pasqua  |  Print version  |  Back to top Video The 2014 Super Bowl Commercials Just Kicked Off January 21, 2014 - Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year's commercials on the YouTube Ad Blitz pregame gallery. Greg Jarboe  |  Print version  |  Back to top Content How to Write Headlines Google Will Love & You and I Will Click, Read, and Share January 27, 2014 - The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline. So how do you do this? Read on... Salma Jafri  |  Print version  |  Back to top 7 Content Marketing Tips to Recover From Google Penguin January 24, 2014 - If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. Pratik Dholakiya  |  Print version  |  Back to top Don't Stick a Fork in Guest Blogging Yet... January 23, 2014 - Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014. Jon Ball  |  Print version  |  Back to top How to Integrate Content Marketing – Your Path to ROI January 23, 2014 - By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work. Brad Miller  |  Print version  |  Back to top Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know January 22, 2014 - Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging. Jennifer Slegg  |  Print version  |  Back to top Webinars Upcoming Events PPC Pause and Reflections for 2013 A Whole Slew Of Link Building Strategies Well, Hello There: Communicating in Your Customer's Language SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 Featured Jobs White Papers Wanted: HTML, CSS, WordPress Knowledge Wanted: HTML, CSS, WordPress Knowledge (Agora Inc. ) - Delray Beach - We do things a little differently around here...We want to meet you at a recruiting event... Wanted: Financial Writers and Editors Wanted: Financial Writers and Editors (Agora Inc. ) - Delray Beach - We do things a little differently around here...We want to meet you at a recruiting event... Financial Research Analyst Financial Research Analyst (Agora Inc.) - Delray Beach - WANTED: Financial Research Analyst   One of the world’s most unique and successful financial... Best practices in extracting data from social media Oracle - Jan 7, 2014 Social media and cloud computing Oracle - Jan 7, 2014 Webinar: PPC Pause and Reflections for 2013, Bing Bing - Dec 17, 2013 8 steps to a better social media mix Oracle - Dec 9, 2013

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