SEW Weekly Digest - December 16-23

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SEW Weekly Dec 16-23, 2013 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Happy Holidays from Search Engine Watch! December 20, 2013 - As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at Search Engine Watch wish you all the very best over the holidays and for the coming New Year. SEW Staff  |  Print version  |  Back to top Google Reveals Top Searches of 2013: From Nelson Mandela to Twerking December 18, 2013 - Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s. Jessica Lee  |  Print version  |  Back to top Zuckerberg and ClickZ Live New York: There's a Keynote Combination December 17, 2013 - The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speaker. Liva Judic  |  Print version  |  Back to top Google Buys Company That Designs Robots for Military December 16, 2013 - Google has bought military robotics firm Boston Dynamics as part of a series of deals edging the firm closer to a future of robotics products and services. Google's intentions remain top secret for eight recent robotics acquisitions. Michael Passingham  |  Print version  |  Back to top SEO A New Direction for SEO in 2014: The Secure Search Manifesto December 19, 2013 - Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014. Jim Yu  |  Print version  |  Back to top Did Google Help or Hurt SEO in 2013? December 19, 2013 - Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to see what's likely to come in 2014, and why. Dave Davies  |  Print version  |  Back to top Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings December 17, 2013 - If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're utilizing duplicate content in a spammy fashion, Google certainly can take action against those sites. Jennifer Slegg  |  Print version  |  Back to top Google Torches Yet Another 'Undetectable' Link Network December 17, 2013 - The target this time was Backlinks.com. The takedown was announced by Google's Matt Cutts on Twitter, where he cited a line from their marketing pitch where they said their paid links were undetectable by search engine bots. Jennifer Slegg  |  Print version  |  Back to top Holiday Ecommerce SEO: The (Almost) A to Z Guide December 17, 2013 - Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers. Grant Simmons  |  Print version  |  Back to top From Old School to New School: SEO in Transition December 16, 2013 - SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors. Eric Enge  |  Print version  |  Back to top Naver Optimization: 5 Best Practices December 16, 2013 - If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver. Jim Yu  |  Print version  |  Back to top PPC The Ultimate List to Clean Up Your PPC Accounts for the New Year December 23, 2013 - Clean out some of those old, lingering strategies that should be retired in your PPC campaigns and start fresh for the New Year. This checklist will help you make sure everything in your paid search accounts are purposeful and correct. Joseph Kerschbaum  |  Print version  |  Back to top Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report] December 20, 2013 - The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo. Yuyu Chen  |  Print version  |  Back to top Big Data Marketing's Next Frontier: Paid Search December 18, 2013 - PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. Kevin Chan  |  Print version  |  Back to top 5 Predictions About Real-Time Bidding in 2014 December 16, 2013 - If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and changes we should expect in the RTB space. Liz Rutgersson  |  Print version  |  Back to top Analytics Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now December 18, 2013 - Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. Glenn Gabe  |  Print version  |  Back to top The Pros and Cons of Big Data Democratization December 18, 2013 - Challenges surrounding data democratization abound. Business leaders need to carefully weigh these arguments for and against conservative and liberal data democratization to determine which approach benefits their organization the most. Garry Przyklenk  |  Print version  |  Back to top Social Twitter 2013 Year in Review: Notable Features, News & Research December 23, 2013 - From launching Twitter Vine at the start of the year, to making its way to the stock market near the end of the year, and all the feature releases in between, 2013 was a memorable year for Twitter, its users, advertisers, marketers, and investors. Jessica Lee  |  Print version  |  Back to top 4 Memorable Twitter Campaigns of 2013 December 22, 2013 - As we close out 2013, it's time to take a look back at some of the most successful social media campaigns brands had to offer this year. Let's revisit some great campaigns executed by Oreo, Jell-O, Charmin, and Starbucks. Ashley Zeckman  |  Print version  |  Back to top Facebook Likes, Shares Don't Impact Google Search Rankings [Study] December 19, 2013 - Eric Enge conducted two studies on the impact of Facebook activity on SEO, and found no clear-cut evidence that Google uses Likes or shares for discovery, indexing, or ranking. But Google can figure out who you're friends with and can index posts. Jennifer Slegg  |  Print version  |  Back to top Twitter Shares the Year on Twitter #2013 December 17, 2013 - What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending tweets, as Twitter takes us down 2013's memory lane. Jessica Lee  |  Print version  |  Back to top 2014 Social Media Tricks, Tools & Trends December 17, 2013 - In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become publishers. And you will have to pay to play the game. But you will thrive with these awesome social tools and plugins. Lisa Buyer  |  Print version  |  Back to top Local 9 Things You Must Update When Moving Your Business Location December 20, 2013 - If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to update your online presence can be extremely costly. These simple updates will ensure a less painful move to your new location. Carrie Hill  |  Print version  |  Back to top 6 Ways to Accelerate Your Local SEO Success in 2014 December 17, 2013 - Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics. Guillaume Bouchard  |  Print version  |  Back to top Mobile The Biggest Mobile Trends and Stories of 2013 December 20, 2013 - Mobile once again experienced huge growth. Google forced us to go all-in. And social machines and wearables (smartwatches, Google Glass) have entered the realm of reality. We take a look back at these and more of the biggest mobile stories of 2013. Rachel Pasqua  |  Print version  |  Back to top Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine December 19, 2013 - Google has created a festive Easter egg for smartphone users. On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from "Jingle Bells", "Deck the Halls", and other holiday favorites. Jennifer Slegg  |  Print version  |  Back to top Video 20 Top YouTube and Video Marketing Stories of 2013 December 23, 2013 - YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. Greg Jarboe  |  Print version  |  Back to top Video Ad Views Have More Than Doubled Since Last Year December 18, 2013 - Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Greg Jarboe  |  Print version  |  Back to top Content How to Plan Effectively for Content Marketing in 2014 December 20, 2013 - A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source. Jasmine Sandler  |  Print version  |  Back to top 6 Reasons Why BuzzFeed Destroys Your Content Strategy December 19, 2013 - Sure, it's easy to disparage the content BuzzFeed spews out, but BuzzFeed is doing something that most brands completely fail to do – executing an effective content strategy. BuzzFeed's content strategy is far, far better than yours. Here's why. David Cato  |  Print version  |  Back to top 8 Tips for Building Your Internal Content Marketing Strategy December 18, 2013 - It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. Lisa Barone  |  Print version  |  Back to top 11 Untapped Content Promotion Strategies December 18, 2013 - Looking for more traffic and inbound links from your content marketing? Then it's time to promote it. Here are 11 untapped strategies that you can use to see better results from every blog post, video and guide that you publish. Brian Dean  |  Print version  |  Back to top Webinars Upcoming Events PPC Pause and Reflections for 2013 A Whole Slew Of Link Building Strategies Well, Hello There: Communicating in Your Customer's Language SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 Featured Jobs White Papers Associate Online Marketing Manager Associate Online Marketing Manager (Outlook Amusements) - Burbank - Located in the heart of the Burbank Media District, Outlook Amusements, Inc. is a fast-growing... Webinar: PPC Pause and Reflections for 2013, Bing Bing - Dec 17, 2013 A superior approach with social media Oracle - Dec 9, 2013 8 steps to a better social media mix Oracle - Dec 9, 2013 The 5 social media marketing agency questions Oracle - Dec 9, 2013

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