SEW Weekly Digest - November 18-25

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SEW Weekly Nov 18-25, 2013 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Ask.com's Top Question of 2013: What is the Royal Baby’s Name? November 22, 2013 - Yes, the most asked question of 2013, according to Ask.com, was "What is the Royal Baby’s Name?" Ask.com also revealed the top news, celebrity, and political search terms and questions of 2013. Here's a look back at the year that was on Ask.com. Danny Goodwin  |  Print version  |  Back to top Microsoft Opens Online Scroogled Merchandise Store November 22, 2013 - Microsoft has escalated its war on Google with their Scroogled campaign by releasing a line of Scroogled branded items such as T-shirts and mugs. Google seems to be taking the latest assault in stride, having a bit of fun at Microsoft's expense. Jennifer Slegg  |  Print version  |  Back to top Tell Google What New Features You Want in Webmaster Tools November 22, 2013 - Google's Matt Cutts has put out an open call on his personal blog asking for suggestions for what people would like to see added or changed in Webmaster Tools for 2014. Cutts first did this in 2007, and many of those suggestions were implemented. Jennifer Slegg  |  Print version  |  Back to top A New Google Shopping Experience in Time for the Holidays November 22, 2013 - Google has announced a better way to shop online with features that let you view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping. Jessica Lee  |  Print version  |  Back to top 'Doctor Who' Google Doodle Wants You To #SaveTheDay November 22, 2013 - Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who". The premise: the Doctor's mortal enemy, the evil Daleks have stolen the Google logo, and it's up to the Doctor, to Save The Day. Simon Heseltine  |  Print version  |  Back to top Bing Sunsets Shopping Search, Integrates Directly Into Web Results November 21, 2013 - Since August, Bing has completely integrated shopping results directly into main the main experience. Now, as of yesterday, Bing has retired the notion of a "dedicated shopping" experience when you search for products. Thom Craver  |  Print version  |  Back to top U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers November 20, 2013 - The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. Jessica Lee  |  Print version  |  Back to top Google Pays $17 Million to Settle Apple Safari User Tracking Case November 19, 2013 - Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also agreed to never deploy similar tracking code again. Dan Worth  |  Print version  |  Back to top How to Hire (and Keep) Digital Marketing Talent in 2014 November 19, 2013 - Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent. Lisa Buyer  |  Print version  |  Back to top SES Conference & Expo Rebrands to ClickZ Live November 19, 2013 - SEW's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available on the online publication. Melanie White  |  Print version  |  Back to top Google Blocks Child Abuse Images on 100,000 Search Terms November 18, 2013 - Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. Google has added 200 people dedicated to finding and removing sex abuse images. Microsoft is also preparing to announce its own efforts. Michael Passingham  |  Print version  |  Back to top Google: 25,000 Government Requests for Data in First Half of 2013 November 18, 2013 - Data released by Google shows that requests rose from 21,389 to 25,879 between the second half of 2012 and the first half of 2013. In total 42,500 user accounts were targeted and Google said 65 percent of requests led to some data being given up. Dan Worth  |  Print version  |  Back to top Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use' November 18, 2013 - Google has won its eight-year battle with The Authors Guild over its Books service, with a judge ruling that Google's use of copyrighted material was allowed under fair use. Google lets users search and view "snippets" of more than 20 million books. Michael Passingham  |  Print version  |  Back to top SEO SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates November 25, 2013 - Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more. Jayson DeMers  |  Print version  |  Back to top Is Negative SEO a Fairly Easy Practice? November 25, 2013 - Given that any decision about the credibility of linking signals that is left up to a machine can't be correct 100 percent of the time, can we know the extent to which incorrect link evaluations occur, and the extent to which negative SEO works? Eric Ward  |  Print version  |  Back to top Image Optimization: How to Rank on Image Search November 22, 2013 - Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. Dave Davies  |  Print version  |  Back to top Link Building 101: Utilizing Past and Current Relationships November 22, 2013 - When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence. Jon Ball  |  Print version  |  Back to top 8 Reasons Your Reconsideration Request Will Fail November 20, 2013 - Google has made the process of applying for reconsideration of a site very difficult. If you're one of the unlucky ones struggling to get a penalty removed, here are eight common mistakes to avoid to ensure your reconsideration request succeeds. Marie Haynes  |  Print version  |  Back to top Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms November 19, 2013 - Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile, app store pages and other social properties), and see how they're discovered in search. Thom Craver  |  Print version  |  Back to top PPC Future of Paid Search: Think Target Audiences, Not Just Keywords November 21, 2013 - It's time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences. Alistair Dent  |  Print version  |  Back to top Search Engine Traffic Drives Most Ad Clicks on Websites [Study] November 19, 2013 - Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position. Jessica Lee  |  Print version  |  Back to top Analytics Actionable Insights You Can Find in Google Analytics Multi-Channel Reports November 25, 2013 - In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Here are some insights you can find from these five reports. Crystal Santos  |  Print version  |  Back to top What 'Quick Win' Metric Can You Identify & Measure For Your Prospects? November 25, 2013 - While you know meaningful change takes a long time, and requires patience, commitment, and effort, your search prospects are secretly longing for magic. Show prospects that with your help, they can improve that number quickly and dramatically. Howard Jacobson  |  Print version  |  Back to top Social Media ROI: 11 FREE Tools for Measuring Social Media Success November 24, 2013 - Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success. Chuck Price  |  Print version  |  Back to top What You Can Learn From Google Analytics Mobile Reports November 21, 2013 - The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. Anna Lewis  |  Print version  |  Back to top Social 1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents November 20, 2013 - Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers. Jessica Lee  |  Print version  |  Back to top LinkedIn Showcase Pages Let Users Follow Specific Brands, Products November 19, 2013 - LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in. Liva Judic  |  Print version  |  Back to top Find & Hire Talent With LinkedIn Education and the Student Job Portal November 18, 2013 - If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. If used correctly, you will find the exact candidate you're seeking on LinkedIn. Jasmine Sandler  |  Print version  |  Back to top Twitter Speak From @ to Z – Terms & Definitions November 18, 2013 - With millions of users, Twitter is a must for marketers. Looking for a crash course in Twitter terminology? This glossary collects all the common terms, symbols, and tools you'll need to learn to get started tweeting and become fluent in Twitter. Amanda DiSilvestro  |  Print version  |  Back to top Local Pinterest Explores Local Marketing with 'Place Pins' November 21, 2013 - "Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers. Jessica Lee  |  Print version  |  Back to top Mobile Twitter Puts Mobile Front and Center for the Holidays November 22, 2013 - Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season. Rachel Pasqua  |  Print version  |  Back to top Google's Matt Cutts: Responsive Design Won't Hurt Your SEO November 20, 2013 - There are fewer SEO drawbacks when using responsive design versus a lightweight mobile version, but a mobile site can work just as well as responsive design, as long as you avoid dividing your PageRank and duplicate content issues. Jennifer Slegg  |  Print version  |  Back to top Video Top 20 Most Shared Video Ads of 2013 November 21, 2013 - Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared video ads – which was released today by Unruly. Greg Jarboe  |  Print version  |  Back to top Sponsored Article: Online Video Advertising - Entering Our Teenage Years November 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. SEW Staff  |  Print version  |  Back to top 8 Video Types to Add to Your Content Marketing November 20, 2013 - With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production types and how they can be used to increase awareness, build lead generation, and establish trust with customers. Lisa Barone  |  Print version  |  Back to top 5 YouTube Video Optimization Tips November 19, 2013 - With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared. Guillaume Bouchard  |  Print version  |  Back to top Make Way for YouTube Partner Channels in Online Video Rankings November 18, 2013 - The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad views totaled 24.5 billion that month. Greg Jarboe  |  Print version  |  Back to top Content Effective Storytelling for Brands: How to Drive Discovery & Engagement November 21, 2013 - Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared). Ben Straley  |  Print version  |  Back to top 7 Ways Your Content Can Increase Facebook Engagement November 18, 2013 - A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media. Here are seven key points from their findings and some recommended actions you can take. Purna Virji  |  Print version  |  Back to top Claim 2014s Biggest Easy Traffic Opportunity in 3 Easy Steps November 18, 2013 - Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your existing content will give you the best possible chance of ranking it to attract as much traffic as humanly possible. Simon Penson  |  Print version  |  Back to top Webinars Upcoming Events A Whole Slew Of Link Building Strategies December 3, 2013 1:00pm ET / 10:00am PT Well, Hello There: Communicating in Your Customer's Language December 5, 2013 1:00pm ET / 10:00am PT PPC Pause and Reflections for 2013 December 12, 2013 1:00pm ET / 10:00am PT SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 Featured Jobs White Papers Pay-Per-Click Marketing Specialist Pay-Per-Click Marketing Specialist (VONT) - Westbrook - VONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in our Westbrook,... Webinar: Authoring Your Way to the Semantic Web 3.0, Covario ClickZ Academy - Nov 15, 2013 The Digital Marketing Agency's Guide to Call Tracking LogMyCalls - Nov 14, 2013 Badass Blogging: Best Practices to Enhance Your Customer Reach, Dan Cristo SES Conference & Expo - Nov 12, 2013 Badass Blogging: Best Practices to Enhance Your Customer Reach, Virginia Nussey SES Conference & Expo - Nov 12, 2013

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