SEW Weekly Digest - October 21-28

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SEW Weekly Oct 21-28, 2013 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry YouTube May Launch a Commercial-Free Music Subscription Service by End of Year October 25, 2013 - Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Some speculate there could be a free component to the service, as well. Jessica Lee  |  Print version  |  Back to top Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas October 24, 2013 - Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more. Jennifer Slegg  |  Print version  |  Back to top Yahoo Remains Top Web Property: comScore October 23, 2013 - Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month in a row that Yahoo claims the top position in destination Web properties. Jessica Lee  |  Print version  |  Back to top 9 Ways to Prepare for a Future Without Cookie Tracking October 23, 2013 - With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. Garry Przyklenk  |  Print version  |  Back to top Google's Misogynistic Autocomplete Suggestions: Who's Responsible? October 22, 2013 - A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a significant part in changing perceptions around the world through its autocomplete suggestions (or lack thereof)? You d Jessica Lee  |  Print version  |  Back to top Google Doodle Pays Homage to 'Salsa Queen' Celia Cruz October 21, 2013 - Google honors the Cuban-American entertainer who became known as the "Salsa Queen" amongst adoring fans. During her reign, Celia Cruz garnered several Grammy Awards and gold records, performing well into her 70s. Jessica Lee  |  Print version  |  Back to top 20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social October 21, 2013 - We often quote the famouse words of great philosophers, artists, and politicians. But what would Shakespeare, FDR, Bacon, Marx, and others have said if they lived in the era of online marketing, Google, Twitter, and Facebook? Here's a guess... Simon Heseltine  |  Print version  |  Back to top SEO Will Disavowing a Competitor's Links Hurt Their Search Rankings? October 28, 2013 - If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to? Eric Ward  |  Print version  |  Back to top Goodbye, Google PageRank Data: Maybe Just for Now, But More Likely Forever October 24, 2013 - Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline that stopped the flow of PageRank data to webmasters. There will not be another PageRank update visible to the public in 2013. Jennifer Slegg  |  Print version  |  Back to top The Value of Referrer Data in Link Building October 24, 2013 - How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links. Dave Davies  |  Print version  |  Back to top Halloween Inspired SEO Tricks to Keep Spiders at Bay October 24, 2013 - This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats from Covario's P.J. Fusco. P.J. Fusco  |  Print version  |  Back to top The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits October 23, 2013 - The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how a third party led to a Penguin hit. Glenn Gabe  |  Print version  |  Back to top Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools October 23, 2013 - Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San Francisco. Amanda DiSilvestro  |  Print version  |  Back to top Searcher Personas: A Case for User-Centric SEO October 22, 2013 - Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. Guillaume Bouchard  |  Print version  |  Back to top PPC 5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance October 28, 2013 - Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. Crystal Santos  |  Print version  |  Back to top Stop Obsessing Over AdWords Quality Score October 25, 2013 - Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns. Alistair Dent  |  Print version  |  Back to top Google Says: Use AdWords Ad Extensions, Or Else October 24, 2013 - Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords? Larry Kim  |  Print version  |  Back to top Google Rolls Out AdWords Ad Rank Algorithm Update October 23, 2013 - Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages. Jennifer Slegg  |  Print version  |  Back to top How B2B Advertisers Can Use Q4 to Dominate Q1 October 22, 2013 - Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1 will be bigger and better! This list of tactics will help make you as highly visible to your audience as possible now to ramp up sales in Q1. Joseph Kerschbaum  |  Print version  |  Back to top Facebook Exchange Coming to DoubleClick Bid Manager 'In a Few Months' October 21, 2013 - The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry. Jennifer Slegg  |  Print version  |  Back to top Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results October 21, 2013 - Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the br Jessica Lee  |  Print version  |  Back to top Analytics Demographics and Interests: Coming to a Google Analytics Profile Near You October 22, 2013 - Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base. Carrie Hill  |  Print version  |  Back to top How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World October 21, 2013 - Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. Ben Goodsell  |  Print version  |  Back to top Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics October 21, 2013 - Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you'll want to understand. Purna Virji  |  Print version  |  Back to top Social Buffer’s Response to Hacking: A Study in Social Media Crisis Management October 28, 2013 - Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands. Miranda Miller  |  Print version  |  Back to top Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors October 25, 2013 - Facebook search quality and ranking engineer Ashoat Tevosyan shared a look under the Graph Search hood in a post this week on the Facebook Engineering page. The posts index alone houses over 700 TB of data, he said, and includes over 100 ranking factors f Miranda Miller  |  Print version  |  Back to top Instagram Coming to Windows Phone 8 After Nokia's 'Screaming About It' for 18 Months October 22, 2013 - Nokia announced Tuesday that Instagram is coming to Windows Phone 8 after a lot of begging by the phone company. A Nokia executive admits, they've been "screaming" about Instagram for 18 months. Carly Page  |  Print version  |  Back to top Local Link Building 101: Local Link Building October 25, 2013 - Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing. Jon Ball  |  Print version  |  Back to top Mobile Leap Motion and the Future of Gestural Search October 24, 2013 - When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature. Rachel Pasqua  |  Print version  |  Back to top Video Brands Account for 40% of Top 1,000 Most Shared Instagram Videos October 23, 2013 - New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. Greg Jarboe  |  Print version  |  Back to top Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San Francisco - As a global leader in 3D design, engineering, and entertainment software, Autodesk helps people... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - Emeryville - Webmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign Manager to... SEO Campaign Manager SEO Campaign Manager (Straight North) - Charlotte - We are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte, NC. The focus of... Webinar: Preparing for the Mobile Majority: How to Win When Mobile Matters Most, Urban Airship ClickZ Academy - Oct 21, 2013 Webinar: 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business, LogMyCalls ClickZ Academy - Oct 17, 2013 How to convert 25-40% of prospects in to customers Optilead - Oct 15, 2013 How to choose the right CMS: a guide for marketers and developers Sitecore - Oct 9, 2013

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