6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

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SEW Weekly Sep 16-23, 2013 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013 September 21, 2013 - Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg discussed many subjects including logos, growing users, smart investments, mobile, PRISM, and even superpowers. Here are six interesting topics Mayer and Zuckerberg discussed at Disrupt. Victoria Edwards  |  Print version  |  Back to top New MPAA Report Blames Google, Search Engines for Piracy September 20, 2013 - The report found that three-quarters of respondents admitted using search engines as a route to their plundered content and that 58% of searches were generic hunts without any pirate tinged keywords. The majority of queries (82%) came from Google. Dave Neal  |  Print version  |  Back to top Yelp Sues Law Firm Over Supposedly Writing Fake Reviews September 20, 2013 - Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners upset over its business practices and authenticity of reviews. However, in an unusual turn of events, Yelp is the claimant this time around. Pierre Zarokian  |  Print version  |  Back to top Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier? September 20, 2013 - In what could have a significant impact for advertisers, Google is reportedly considering a change to how they track users online. Google might no longer use traditional cookies to track users, instead using an anonymous identifier called "AdID". Jennifer Slegg  |  Print version  |  Back to top Promote Yourself: 5 Rules for Career Success From Dan Schawbel September 20, 2013 - Knowing how to promote yourself, your client, your business, or your employers takes a whole new level of skill and expertise. The challenge is finding the right balance of promotional strategies that will yield the most effective results. Salma Jafri  |  Print version  |  Back to top FTC Giving Native Advertising a Closer Look September 18, 2013 - The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news. Jennifer Slegg  |  Print version  |  Back to top 9 Interview Questions to Ask Your SEO Hires September 18, 2013 - Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when it comes to the execution. Ask these questions of applicants to separate the good talkers from the good talent. Erin Everhart  |  Print version  |  Back to top Bing Redesigns Search Experience, Introduces New Logo September 18, 2013 - The new look was designed to unite Bing with Microsoft's "One Microsoft" vision. The new design is a more organized, two-column layout with plenty of whitespace. Bing has also enhanced several other search features. Here's the full rundown. Thom Craver  |  Print version  |  Back to top Google Trends Adds Trending Charts, 30 Days of Hot Searches September 17, 2013 - Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now see hot searches for the past 30 days, and the explore page has gotten a bit of a search makeover. Jennifer Slegg  |  Print version  |  Back to top Converged Media in Marketing Starts With Breaking Down Silos September 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013. Thom Craver  |  Print version  |  Back to top SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More September 16, 2013 - At SES San Francisco 2013, attendees snapped up assorted goodies from sponsors, exhibitors, and speakers. Even if you couldn't make it, you can still take advantage of these free e-books, reports, and insights offered by conference sponsors. Miranda Miller  |  Print version  |  Back to top My Company Just Died; Now What? Here's How to Take Care of Business September 16, 2013 - An overwhelming 75 percent of startup companies fail. Facing such an abrupt death is scary and challenging, but you still need to take care of several things: your employees, vendors, partners, assets, customers, the media, and yourself. Uri Bar-Joseph  |  Print version  |  Back to top SEO How Search Engines Rank Web Pages September 23, 2013 - These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages. David Harry  |  Print version  |  Back to top Why Is It So Hard to Increase Your Search Rankings By One Spot? September 22, 2013 - The way to be perceived by Google as the best is, in fact, to be the best. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic, reputation, and business along the way. Eric Enge  |  Print version  |  Back to top Understanding Link-Based Negative SEO September 19, 2013 - Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. Bonnie Stefanick  |  Print version  |  Back to top Matt Cutts: Too Many nofollow Links Won't Hurt Your Google Search Rankings September 18, 2013 - Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what happens if your site get a lot of these links? Google's Matt Cutts says this isn't likely to raise a flag that a site is untrustworthy. Jennifer Slegg  |  Print version  |  Back to top Matt Cutts Talks Google Panda Basics: Make Sure You've Got Quality Content September 17, 2013 - What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts. Jennifer Slegg  |  Print version  |  Back to top New Study Finds Google+ Shares Don't Cause Higher Search Rankings September 17, 2013 - Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+ can drive discovery and indexing, there is no measurable evidence that Google +1's result in higher rankings. Greg Jarboe  |  Print version  |  Back to top Is Google Putting Less Emphasis on Links as Part of Their Algorithm? September 17, 2013 - Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact being devalued and counting less and less, these were often links that never should have been counting in the first place. Eric Ward  |  Print version  |  Back to top Recovering from Penalties, Penguin, and Panda September 16, 2013 - We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins, and penalties. Here's why your site may have been affected, and some tips on how to recover. Jessica Lee  |  Print version  |  Back to top To Blog, or Not to Blog September 16, 2013 - Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your audience, and help your SEO efforts by attracting links. Here's a checklist of why you do and don't need to blog. Josh McCoy  |  Print version  |  Back to top PPC 10 Common Google PLA Mistakes (And How to Fix Them!) September 19, 2013 - Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns. Dave Schwartz  |  Print version  |  Back to top New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion September 18, 2013 - Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions. Justin Freid  |  Print version  |  Back to top 6 PPC Tasks That Are Ideal for an Intern September 17, 2013 - Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn. Melissa Mackey  |  Print version  |  Back to top Analytics How to Turn the Google Analytics Visitors Flow Report Into Your Secret CRO Weapon September 20, 2013 - The Google Analytics Visitors Flow report is truly a handy way to visualize what's happening on a website. Today's the day you turn it into your secret conversion rate optimization weapon and glean big insights from it before your next test. Josh Braaten  |  Print version  |  Back to top Social Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful September 23, 2013 - Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working together. Here are the top three ways to set up and benefit from this powerful collaboration. Purna Virji  |  Print version  |  Back to top Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats September 23, 2013 - Move over Carson Daly and "The Today Show". Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now gain influence and publicity channeled through today's largest social media news networks. Here's how. Lisa Buyer  |  Print version  |  Back to top Pinterest Experiments with Promoted Pins September 20, 2013 - Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience. Jessica Lee  |  Print version  |  Back to top How B2B Advertisers Can Win on Facebook, Just Like Salesforce September 18, 2013 - While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study from Facebook’s advertising unit shows positive lead gen results in a B2B social environment. Jessica Lee  |  Print version  |  Back to top B2B Social Media: Building a Cohesive Strategy September 16, 2013 - Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. Jessica Lee  |  Print version  |  Back to top Facebook's New Promotion Policy: 6 Ways Brands Can Take Advantage September 16, 2013 - Facebook's new promotion guidelines are designed to help brands increase participation, extend reach and engagement, surprise and delight customers, collect customer data, grow number of fans, and provide a customized experience. Allison Peltz  |  Print version  |  Back to top Local The Future of Local Search: 5 Layers of Local September 19, 2013 - Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery. Amanda DiSilvestro  |  Print version  |  Back to top -- 2295576 --> How to Build Links With Location Relevance September 19, 2013 - Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local. Peter van der Graaf  |  Print version  |  Back to top Mobile YouTube to Add Offline Viewing to Mobile Apps September 20, 2013 - At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications. Carly Page  |  Print version  |  Back to top Smartwatches & Search: New Form Factors, New Behaviors, New Rules September 20, 2013 - Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this new ecosystem? What techniques will help you get found? And, more important, what kind of content will make you worth looking for? Rachel Pasqua  |  Print version  |  Back to top Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF September 18, 2013 - Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. Miranda Miller  |  Print version  |  Back to top Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere September 18, 2013 - BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought. Richard Kirk  |  Print version  |  Back to top Content How to Increase the Profitability of Your Content September 17, 2013 - Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how. Ken Lyons  |  Print version  |  Back to top Webinars Upcoming Events On Demand: The Missing Link - Role of Link Analysis and Content Marketing in Tomorrow's SEO On Demand: Link Building 101 On Demand: Link Building 102 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 SES San Francisco August 11-14, 2014 Featured Jobs White Papers Search Manager Search Manager (Digitas Health) - New York - Search Manager Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare... Search Analyst Search Analyst (Digitas Health) - New York - Position:            SEM Analyst Reports to:   ... Search Analyst Search Analyst (Digitas Health) - Philadelphia - Position:            SEM Analyst Reports to:   ... The Business Owner’s Guide to Converting More Web Traffic into Sales National Conversion Booster - Sep 19, 2013 Top 5 Display Advertising Trends in 2013 AdClarity - Sep 17, 2013 How to put mobile at the heart of customer engagement Sitecore - Sep 16, 2013 Responsive, Dynamic, Serving Mobile - Which Path is Right for Me? Rich Blackwell SES Conference & Expo - Sep 13, 2013

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