SEW Weekly Digest - August 19-26

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SEW Weekly Aug 19-26, 2013 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Bing No Longer Complying With Court-Ordered Defamatory Content Removals? August 23, 2013 - Several attorneys experienced in Internet defamation law allege that search engine Bing has recently changed its policy and is no longer complying with court-ordered removals of defamatory content. Bing denies that any of its practices have changed. Pierre Zarokian  |  Print version  |  Back to top Yahoo Defeats Google: Gets More Unique Visitors in July August 22, 2013 - Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million. However, mobile device visits aren't included in those figures. Carly Page  |  Print version  |  Back to top Animated Google Doodle Commemorates Influential Composer Claude Debussy August 22, 2013 - Google's special animated, musical logo for Achille-Claude Debussy features a historic moonlit French city scene reminiscent of the 1800s that unfolds as one of his most famous musical works, "Claire de Lune," plays in the background. Jessica Lee  |  Print version  |  Back to top Mark Zuckerberg Creates Tech Justice League to Bring Internet to the Masses August 22, 2013 - Facebook founder Mark Zuckerberg wants to bring 5 billion more people online. To accomplish this, he has launched a new initiative through Internet.org that is designed to help people in poorer areas get access to the Internet. Alastair Stevenson  |  Print version  |  Back to top Sequencing the DNA of the Perfect Comment [Study] August 21, 2013 - A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes has determined the importance of these elements. Thus determining "The Perfect Comment". Simon Heseltine  |  Print version  |  Back to top 3 Ways to Get the Most Out of SES San Francisco August 20, 2013 - Whether you've already decided you're going to the SES conference in September or you're still on the fence, here are some of the ways SES makes the experience unique are some tips on how to get the most value and return on your investment. Jessica Lee  |  Print version  |  Back to top Google Boldly Rejects UK Privacy Laws in Safari Snooping Case August 20, 2013 - Google has told the UK High Court that it isn't subject to UK privacy laws because it's a U.S. company. Google is in court because it danced around security settings on the Apple iPhone and collected some users' personal information through Safari. Dave Neal  |  Print version  |  Back to top Google Outage: Web Traffic Dips 40% During 5 Minute Blackout August 19, 2013 - Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening. Lee Bell  |  Print version  |  Back to top SEO 5 Clever Ways to Leverage PR for SEO Success August 26, 2013 - SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced. Purna Virji  |  Print version  |  Back to top 5 B2B SEO Recommendations for the Dog Days of Summer August 23, 2013 - Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note. Derek Edmond  |  Print version  |  Back to top Matt Cutts: Google +1s Don't Lead to Higher Ranking August 21, 2013 - A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer to debunk the overall idea that Google +1's lead to higher search rankings. Jennifer Slegg  |  Print version  |  Back to top Negative SEO Case Study: How to Uncover an Attack Using a Backlink Audit August 21, 2013 - Are you the victim of a negative SEO attack? You might be. Many are discovering the brutal effectiveness of such attacks. If you're experiencing lost rankings and search traffic, use this method to help determine whether negative SEO is to blame. Marcela De Vivo  |  Print version  |  Back to top Google's Pure Spam Manual Action: Matt Cutts on How to Fix it August 19, 2013 - If your website ha received a manual action notice called "Pure Spam", Google's Distinguished Engineer breaks down what it means and steps you can take to clean up and show Google the site is now trustworthy and should be included in the index. Jennifer Slegg  |  Print version  |  Back to top How Long Should You Wait Before Submitting a Reconsideration Request? August 19, 2013 - A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn't be removed, Is there a certain amount of time to wait before making a reconsideration request? Eric Ward  |  Print version  |  Back to top PPC Google AdWords Adds New Paid & Organic Report August 23, 2013 - Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. This is part of their campaign to connect data between AdWords, Analytics, and Webmaster Tools. Jennifer Slegg  |  Print version  |  Back to top 4 Google Changes That Could Impact Your Holiday ROI August 22, 2013 - Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season. Dave Schwartz  |  Print version  |  Back to top Google Display Network Remarketing: Convert The Prodigal Shopper August 22, 2013 - Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2 percent chance they will complete a purchase. Here's how to increase the odds that visitors return and buy from your site. Mary Weinstein  |  Print version  |  Back to top A 5-Step Summer Review for Your PPC Account August 20, 2013 - Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day. Melissa Mackey  |  Print version  |  Back to top Analytics How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why August 22, 2013 - The Technology reports in Google Analytics contain a host of fantastic data. It's an essential place to look when you're thinking about making changes to your site that may work differently in various browsers, operating systems and screen sizes. Anna Lewis  |  Print version  |  Back to top 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic August 21, 2013 - Is your organic traffic treading water or declining? Here's how reporting, search engine results page real estate, product listing ads, and images have impacted year-over-year numbers and how to make the most of organic search moving forward. Raj De Datta  |  Print version  |  Back to top Google Analytics Expands Attribution Capabilities for Premium Users August 20, 2013 - Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide. Thom Craver  |  Print version  |  Back to top Google Analytics Engagement Report: How to Find Helpful User Insights August 20, 2013 - The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer's actions, which can help you target more customers of a similar nature and turn unsuccessful visits into more successful visits. Anna Lewis  |  Print version  |  Back to top Google Analytics Adds Mobile Capabilities to Tag Manager August 19, 2013 - Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together. Thom Craver  |  Print version  |  Back to top Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls August 19, 2013 - When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems. Uri Bar-Joseph  |  Print version  |  Back to top Social 12 Questions to Separate Social Media Experts From Pretenders August 26, 2013 - Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to ask people who claim social media expertise. Jasmine Sandler  |  Print version  |  Back to top Facebook Advertisers Can Access Professional Photos at No Extra Charge August 23, 2013 - Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos that are commercially licensed and available for all Facebook ad formats at no additional cost. Jessica Lee  |  Print version  |  Back to top Average Facebook Engagement Metrics: How Does Your Brand Stack Up? August 21, 2013 - AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Jessica Lee  |  Print version  |  Back to top Watch a News Story Evolve With Twitter Related Headlines August 21, 2013 - Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets. Jennifer Slegg  |  Print version  |  Back to top Mobile Google Maps Adds Real-Time Traffic Alerts August 21, 2013 - Google Maps users will now benefit from real-time incident reports from Waze users, such as accidents, road closures, and speed camera alerts. The Waze app for iOS and Android will be getting Google Search, Street View and satellite images. Carly Page  |  Print version  |  Back to top Google Patents Pay-Per-Gaze Advertising August 21, 2013 - The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log" for advertisers and a sensor that keeps track of pupil dilation in order to judge the effectiveness of ad campaigns. Michael Passingham  |  Print version  |  Back to top Video Google Brings TrueView Video Ads to Online Games August 22, 2013 - Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. Matt Kapko  |  Print version  |  Back to top 48 Billion Video Views, 19.6 Billion Ad Views in July August 20, 2013 - According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent to 168 million in July, while their ad impressions grew 3 percent to 3.4 billion. Greg Jarboe  |  Print version  |  Back to top L'Oreal Launches New Makeup Line Designed by YouTube Beauty Guru Michelle Phan August 19, 2013 - L'Oreal has announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L'Oreal is tapping into YouTube as a force for driving makeup sales. Greg Jarboe  |  Print version  |  Back to top Content Content Curation & SEO: A Bad Match? August 25, 2013 - Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content. It's called their search results. Eric Enge  |  Print version  |  Back to top Is BuzzFeed's Boom Making Brand Blogs Go Bust? August 23, 2013 - BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those funeral plans. Content marketers have plenty of reasons why company-owned blogs really are that great. Lisa Buyer  |  Print version  |  Back to top How to Build Authority by Talking About Your Competitors August 23, 2013 - Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility. Salma Jafri  |  Print version  |  Back to top 21 Ways to Scale Content Promotion for Maximum Exposure August 20, 2013 - Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics. Ken Lyons  |  Print version  |  Back to top Content Syndication: How to Get Started August 19, 2013 - Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for your business. Andrew Delamarter  |  Print version  |  Back to top Webinars Upcoming Events SES San Francisco September 10-13, 2013 SES Hong Kong September 16-18, 2013 SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014 Featured Jobs White Papers SEO Manager SEO Manager (OSP Group) - New York - Summary:   OSP Group is looking to hire an SEO manager with real practical working knowledge and backgrounds to the... Opportunity Calls: Newswriter Wanted for Search Engine Journal Opportunity Calls: Newswriter Wanted for Search Engine Journal (Search Engine Journal) - Anytown -  Search Engine Journal is looking to add a part-time... Webinar: Link Building 101, Page One Power ClickZ Academy - Aug 16, 2013 8 Essential Steps to Dominating Local SEO For Your Multi-Branch Business Local Positions - Aug 6, 2013 Facebook Exchange News Feed By the Numbers: The Ultimate Performance Marketing Report for Retargeting in the Center of the Social Web AdRoll - Jul 31, 2013 Five Steps To Creating The Online Experience Customers Really Want Webtrends - Jul 23, 2013

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