Can a Bunch of Doctors Keep an $8 Billion Secret? Not on Twitter

Can a Bunch of Doctors Keep an $8 Billion Secret? Not on Twitter


In New Orleans Monday, a major medical organization attempted a feat perhaps as hard as treating the disease doctors were there to discuss. They asked a packed convention hall of attendees not to tweet the In an unusual arrangement, the American Diabetes Association let hundreds, if not thousands, of in-person attendees see new data on Novo Nordisk A/S's blockbuster diabetes treatment Victoza more than an hour before its official release to the public and the markets.



from Biotech News