SEW Weekly Digest - June 23-30

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SEW Weekly Jun 23-30, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry Google Tries to Steal How-To Traffic in Organic Search Results June 27, 2014 - Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches. Ashley Zeckman  |  Print version  |  Back to top Google Begins Removing Search Results to Comply With 'Right to be Forgotten' June 27, 2014 - Google says "Each request has to be assessed individually, and we're working as quickly as possible to get through the queue." It's not clear how many requests Google has received, but recent reports indicate takedown requests have topped 50,000. Carly Page  |  Print version  |  Back to top The 10 Best Shopping Engines June 26, 2014 - A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers. Mary Weinstein  |  Print version  |  Back to top Search Engine Traffic Declines While Engagement Remains Steady [Study] June 25, 2014 - A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pages per visit, and bounce rate, Google sent less engaged visitors. Ashley Zeckman  |  Print version  |  Back to top Google Domains: New Domain Registration Service Launches June 24, 2014 - Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both new domain registrations and domain transfers. Domain registration is only $12 per year. Jennifer Slegg  |  Print version  |  Back to top German Publishers Try to Force Google to Pay for Links, News Snippets June 23, 2014 - German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and want them to pay 11 percent of revenues generated from linking to and publishing snippets of their content. Ashley Zeckman  |  Print version  |  Back to top SEO The 10 Best Ways to Generate Traffic Without Google June 30, 2014 - Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes. Chuck Price  |  Print version  |  Back to top Link Building for Gaming Companies June 29, 2014 - Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience. Julie Joyce  |  Print version  |  Back to top Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study] June 25, 2014 - Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. Jessica Lee  |  Print version  |  Back to top Links Should Only Be a Surprise? Nonsense! June 23, 2014 - Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult. Jon Ball  |  Print version  |  Back to top PPC Google Reveals 4 Things You Need to Know About Quality Score June 27, 2014 - Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score. Larry Kim  |  Print version  |  Back to top Restructuring Your PPC Campaigns in 5 Key Steps June 27, 2014 - Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Diane Pease  |  Print version  |  Back to top Black Box Paid Search Ads Showing on Right Rail June 25, 2014 - Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers? Justin Freid  |  Print version  |  Back to top Google AdWords Rolling Out Parental Targeting Feature in U.S. June 24, 2014 - Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent," and "unknown." Jessica Lee  |  Print version  |  Back to top Analytics New Conversion Settings Can be Imported From Google Analytics to AdWords June 26, 2014 - You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from Google Analytics, and editable conversion values allow you to set different values for goals and transactions. Jennifer Slegg  |  Print version  |  Back to top Competitive Analysis in Search Is Linked to Higher Conversions [Data] June 24, 2014 - Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. Nathan Safran  |  Print version  |  Back to top Social 5 Boring Companies With a Fascinating Social Strategy June 30, 2014 - Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy. Uri Bar-Joseph  |  Print version  |  Back to top Google to Remove Author Images from Search Results June 25, 2014 - Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out over the next few days. Danny Goodwin  |  Print version  |  Back to top BuzzSumo: The Heavyweight of Content Discovery? June 23, 2014 - BuzzSumo trawls the web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal. Larry Kim  |  Print version  |  Back to top Local 130 Questions to Ask When Choosing a Local Search Automation Tool June 26, 2014 - Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions. Adam Dorfman  |  Print version  |  Back to top Mobile 2 New Google Mobile Search Tests: Larger Titles & Info Cards June 26, 2014 - Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher. Jennifer Slegg  |  Print version  |  Back to top 67% of Travel & Hospitality Brands Use Dedicated Mobile Sites June 26, 2014 - A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site. Jessica Lee  |  Print version  |  Back to top Mobile Advertising Measurement: Winning the Long Game June 25, 2014 - Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. Jennifer Wong  |  Print version  |  Back to top Video Watch Time Now Impacts Facebook News Feed Video Rankings June 24, 2014 - Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous considerations such as likes, comments, and shares. Lisa Lacy  |  Print version  |  Back to top YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service June 24, 2014 - Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Dan Cristo  |  Print version  |  Back to top Content Content Conundrum: The Vanity vs. Performance Dilemma June 30, 2014 - The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives. Andy Betts  |  Print version  |  Back to top How to Write Better Copy While Barely Trying: 6 Foolproof Tips June 26, 2014 - The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words. Lisa Barone  |  Print version  |  Back to top 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign June 25, 2014 - Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey. Ken McGaffin  |  Print version  |  Back to top Forget Big Content – Small Content Is Critical to Search Success June 24, 2014 - There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. Simon Penson  |  Print version  |  Back to top 7 Outstanding Content Marketing Tips for Small Businesses June 23, 2014 - Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content. Adam Stetzer  |  Print version  |  Back to top 7 Ways Content Marketing is Like a Relay Race June 23, 2014 - Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race. Kelly Wrather  |  Print version  |  Back to top Webinars Upcoming Events How to Adapt to the Changing Landscape of Keyword Searches Wednesday, July 23, 2014 1:00pm ET SES Atlanta July 9, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 ClickZ Live Chicago November 3-6, 2014 ClickZ Live Bangkok Nov 12, 2014 Featured Jobs White Papers Accountant Accountant (Agora Publishing) - Baltimore - Agora, Inc. an international publishing company located in the historical Mount Vernon district of Baltimore City is... Entry Level Information Technology Professional Entry Level Information Technology Professional (Agora Inc. ) - Delray Beach - Publishing Services is looking to hire an entry-level IT professional for their Delray... Financial Customer Service Representative Financial Customer Service Representative (Money Map Press) - Baltimore - Are you looking for a position within a company which is rated one of the “Best Places... The Multiplier Effect of Integrating Search & Social Advertising Marin Software - Jun 9, 2014 Data Big and Small: Making Each Work for Digital Marketing, Sylvia Ng ClickZ Live - May 13, 2014 Optimizing Your Digital Marketing Spend through Multi-Channel Attribution, Nick Necsulescu ClickZ Live - May 14, 2014 Networks, Exchanges, Programmatic: Key Differences & Opportunities, James Aitken ClickZ Live - May 14, 2014

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