SEW Weekly Digest - March 24-31

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SEW Weekly Mar 24-31, 2014 Industry SEO PPC Analytics Social Local Mobile Video Content Development  RSS  Like  Follow Industry The Smart Way to Optimize Your Amazon Sales Strategy March 31, 2014 - Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales. Purna Virji  |  Print version  |  Back to top Matt Cutts Isn't Amused by This Guy Selling Links on Twitter March 25, 2014 - "Vince", a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google’s spam team could (and did) see his tweets to various companies, including T-Mobile. You must see Matt Cutts' hilarious response. Jennifer Slegg  |  Print version  |  Back to top Learn With Google at ClickZ Live New York 2014 March 25, 2014 - ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search, local, mobile, display, analytics, and more. Danny Goodwin  |  Print version  |  Back to top Google Konami Code for Desktop Voice Search Unlocks Unlimited Free Searches March 24, 2014 - Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches! To try it out, activate voice search, and then say: up, up, down, down, left, right, left, right. Jessica Lee  |  Print version  |  Back to top SEO Matt Cutts on How to Tell Google When Multiple Domains are Related March 28, 2014 - How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy. Jennifer Slegg  |  Print version  |  Back to top Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame? March 26, 2014 - Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked. Jennifer Slegg  |  Print version  |  Back to top Google Takes Action Against Greek Link Networks March 26, 2014 - Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies). Jennifer Slegg  |  Print version  |  Back to top SEO for Startups & New Businesses: An 11 Step Plan March 25, 2014 - Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. Andrew Delamarter  |  Print version  |  Back to top Blog SEO Quiz – Test Your Blog Optimization Knowledge March 24, 2014 - SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take this short quiz and find out. Shari Thurow  |  Print version  |  Back to top PPC The Ultimate Guide to Google AdWords Conversion Types March 28, 2014 - Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Jennifer Johnstone  |  Print version  |  Back to top 3 Ways Merchants Can Gain More Visibility on Google March 28, 2014 - Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don't require too much work. Mary Weinstein  |  Print version  |  Back to top Bing Product Ads Now Open to All U.S. Advertisers March 27, 2014 - Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets. Lisa Raehsler  |  Print version  |  Back to top 5 SEM Spying Strategies You Can Use Today to Generate More Profit March 27, 2014 - Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition. Jamie Smith  |  Print version  |  Back to top Google AdWords Conversions Help You Find the Hidden Value March 26, 2014 - An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions actions from our campaigns. Understanding each is important to uncovering the hidden value that may be in the account. Lisa Raehsler  |  Print version  |  Back to top Analytics 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014 March 25, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration. Andy Betts  |  Print version  |  Back to top Why You Need to Use the Google Analytics AdWords Report March 25, 2014 - The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do. Anna Lewis  |  Print version  |  Back to top Social The Complete Social Media Spring Cleaning Checklist March 31, 2014 - Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy. Kelly Wrather  |  Print version  |  Back to top 3 Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter March 31, 2014 - Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls regarding their use as a ranking signal for search. Jon Ball  |  Print version  |  Back to top How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex March 26, 2014 - Chegg, a company focused on connecting college students to resources, has a seasonal business. Here's how the brand used Twitter's promoted tweets advertising, the "polar vortex" and free shipping for a slam-dunk back-to-school marketing campaign. Jessica Lee  |  Print version  |  Back to top Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access March 24, 2014 - Turkish Prime Minister Recep Tayyip Erdoğan is attempting to "eradicate" Twitter from Turkey in response to leaks and criticism of the government. But it didn't take long for users to find workarounds to continue accessing Twitter. Jennifer Slegg  |  Print version  |  Back to top Local 3 Non-SEO Tips for Small Businesses Scared of Google Penalties March 30, 2014 - If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams. Adam Stetzer  |  Print version  |  Back to top Mobile Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study] March 27, 2014 - The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. The average score was about 2.8 out of 5. Jessica Lee  |  Print version  |  Back to top Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study} March 24, 2014 - A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. Jessica Lee  |  Print version  |  Back to top Content 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy March 26, 2014 - Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. Erin Everhart  |  Print version  |  Back to top 4 Content Activities to Help Build Real Relationships With Influencers March 25, 2014 - When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups. Ken Lyons  |  Print version  |  Back to top A Content Marketing Manifesto: 10 Principles to Drive Creative Content March 24, 2014 - Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. Salma Jafri  |  Print version  |  Back to top Webinars Upcoming Events Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 ClickZ Live Hong Kong August 5-7, 2014 ClickZ Live San Francisco August 11-14, 2014 Featured Jobs White Papers Sales Representative Sales Representative (Money Map Press) - Baltimore - If you can explain the difference between the Dow and the S&P 500, know how to treat customers with respect,... Web Developer Web Developer (Agora Financial ) - Baltimore - Baltimore-based Independent publisher, Agora Financial, is looking for a highly intelligent in-house developer that... Client Services Specialist Client Services Specialist (Agora Inc.) - Baltimore - The primary function of a Publishing Services Client Services Specialist is to act as a support to the Client... Retail PPC - 7 Key Questions to Ask Prospective Suppliers About Product PPC Automations Search Laboratory Inc. - Mar 26, 2014 How organisations are using social platforms Oracle - Mar 25, 2014 Predictive Performance: The future of digital experience measurement Limelight Networks - Mar 20, 2014 Stop Losing Sleep over Mobile Video Limelight Networks - Mar 20, 2014

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