понедельник, 30 сентября 2013 г.

SEW Weekly Digest - September 23-30

Having trouble reading this email? View the online version.

SearchEngineWatch.com
SEW Weekly Sep 23-30, 2013
Industry SEO PPC Analytics Social Local Mobile Video Content Development

SEW RSS RSS Like sewatch on Facebook Like Follow @sewatch on Twitter Follow
Industry
5 Ways the Internet Celebrated '(Not Provided)' 5 Ways the Internet Celebrated '(Not Provided)'
September 28, 2013 - Our Google keywords may be gone, but our sense of humor is still here. Though the news was frustrating, our industry still found ways to provide a laugh – even in these trying times. Here are some of the most humorous takes on "(not provided)".
Victoria Edwards  |  Print version  |  Back to top
Google Knowledge Graph Adds Filters, Comparisons Google Knowledge Graph Adds Filters, Comparisons
September 27, 2013 - Google has added a new filter tool and comparisons as the search giant continues to expand its Knowledge Graph search results. The new tools aim to help searchers drill down deeper into topics or compare some key facts about two things side-by-side.
Danny Goodwin  |  Print version  |  Back to top
Is Bing's Siri Partnership and Page Zero Feature an SEO Game Changer? Is Bing's Siri Partnership and Page Zero Feature an SEO Game Changer?
September 27, 2013 - Bing has a redesigned interface and an instant search result set without clicking or leaving the search box. Now Bing is the web search back-end for Apple's Siri. Is it time to optimize for Page Zero and Bing?
Thom Craver  |  Print version  |  Back to top
Google Celebrates Birthday With Playable Piñata Doodle Game Google Celebrates Birthday With Playable Piñata Doodle Game
September 26, 2013 - Google officially turns 15 today. For the first time, the search giant is wishing itself a happy birthday with a playable Google Doodle in which you play as the lowercase "g" in Google's name and whack a piñata to score as much candy as possible.
Danny Goodwin  |  Print version  |  Back to top
Google in 1998: New Easter Egg Takes You Back in Time Google in 1998: New Easter Egg Takes You Back in Time
September 26, 2013 - To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To see it for yourself, simply search for "google in 1998" (without the quotes). Sadly, you can't do an actual search on 1998 Google.
Victoria Edwards  |  Print version  |  Back to top
Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine
September 26, 2013 - Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries.
Danny Goodwin  |  Print version  |  Back to top
Major Search Engines and Directories Major Search Engines and Directories
September 26, 2013 - When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.
Dave Davies  |  Print version  |  Back to top
Nielsen Study: 48% Trust Search Ads Nielsen Study: 48% Trust Search Ads
September 24, 2013 - Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing.
Yuyu Chen  |  Print version  |  Back to top
Most Wanted Celebs Expose Searchers to Malware Most Wanted Celebs Expose Searchers to Malware
September 24, 2013 - The next time you just gotta gawk at your favorite celeb, take caution; McAfee exposed the top celebrity searches that put users at the highest risk of malware attacks. Topping the list is Lily Collins, Avril Lavigne, and Sandra Bullock.
Jessica Lee  |  Print version  |  Back to top
Fake Online Reviews Cost 19 Companies $350,000 Fake Online Reviews Cost 19 Companies $350,000
September 23, 2013 - A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients.
Jennifer Slegg  |  Print version  |  Back to top
New Google Bar, Logo Begins Rolling Out New Google Bar, Logo Begins Rolling Out
September 23, 2013 - The Google bar, which appears above the search results and across many of their properties and apps, has a new look. Google has also added a new app grid and updated the color palette and letter shapes of the Google logo as part of the new design.
Jennifer Slegg  |  Print version  |  Back to top

SEO
Online Reputation Management (ORM): A Quick Guide Online Reputation Management (ORM): A Quick Guide
September 30, 2013 - This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and optimizing content, creating and following a social media policy, and making customer service a top priority.
Chuck Price  |  Print version  |  Back to top
Link Building 101: 404 Pages & Link Reclamation Link Building 101: 404 Pages & Link Reclamation
September 27, 2013 - Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're establishing trust and confidence. Here are a couple different methods to find 404'd pages that potentially have inbound links.
Jon Ball  |  Print version  |  Back to top
The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work
September 25, 2013 - If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions.
Glenn Gabe  |  Print version  |  Back to top
Removing Unnatural Links by Removing Pages on Your Website Removing Unnatural Links by Removing Pages on Your Website
September 25, 2013 - Trying to clean up your backlink profile? If your site has sunk in Google's search results due to a large number of unnatural links point to inner pages, you can quickly remove links by removing these pages. Here's how to do it correctly.
Marie Haynes  |  Print version  |  Back to top
5 Steps to Dominate Your Niche on Google 5 Steps to Dominate Your Niche on Google
September 24, 2013 - Dominating your niche on Google can be very profitable. Ranking well for keywords related to your specific niche helps drive higher quality traffic to your site and differentiates your brand. Follow these five steps to dominate your niche.
Jay Taylor  |  Print version  |  Back to top
How Search Engines Rank Web Pages How Search Engines Rank Web Pages
September 23, 2013 - These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages.
David Harry  |  Print version  |  Back to top

PPC
Riding the Motivation Wave in Search Engine Marketing Riding the Motivation Wave in Search Engine Marketing
September 30, 2013 - The act of searching Google is indicative of a motivational peak in a searcher. To earn that prospect's business or get the opt-in, you must learn how to harness a motivational peak now to make that sale more likely or to make it come sooner.
Howard Jacobson  |  Print version  |  Back to top
Remarketing Lists for Search Ads: 4 Smart Strategies Remarketing Lists for Search Ads: 4 Smart Strategies
September 26, 2013 - Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one.
Alistair Dent  |  Print version  |  Back to top
12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready
September 26, 2013 - Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist of strategies and things to think about now to end the year the on a triumphant note.
Joseph Kerschbaum  |  Print version  |  Back to top

Analytics
Goodbye, Keyword Data: Google Moves Entirely to Secure Search Goodbye, Keyword Data: Google Moves Entirely to Secure Search
September 23, 2013 - Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has made all searches encrypted using HTTPS. This means no more keyword data will be passed to site owners.
Thom Craver  |  Print version  |  Back to top

Social
Facebook Finally Lets Android, Web Users Edit Posts Facebook Finally Lets Android, Web Users Edit Posts
September 29, 2013 - For the first time, Facebook is letting users edit their posts after the fact, a feature that many people have wanted badly for years. The change has already come to the web and Android in an update; an iOS version is hoped to follow soon.
Melanie White  |  Print version  |  Back to top
Twitter Adds Alerts to Help Users During Emergencies, Disasters Twitter Adds Alerts to Help Users During Emergencies, Disasters
September 29, 2013 - Twitter has launched Twitter Alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters. Users will see highlighted alerts in the Twitter feed and receive push notifications.
Dave Neal  |  Print version  |  Back to top
Hashtags Come to Google Search Results Hashtags Come to Google Search Results
September 27, 2013 - Now when you search Google for hashtags, Google will add related Google+ posts to the right of regular search results, as long as they have been shared publicly or directly with you, and provide links to search hashtags on other sites.
Jennifer Slegg  |  Print version  |  Back to top
How 123 Fortune 500s Use Instagram Marketing & 3 Tips for Success How 123 Fortune 500s Use Instagram Marketing & 3 Tips for Success
September 27, 2013 - Do photos or video perform better on Instagram? When is the best day and time to post? Do hashtags work? Here are some insights and tips for brands, both big and small, that want to see success on Instagram like the top-performing Fortune 500s.
Jessica Lee  |  Print version  |  Back to top
6 Tips For Hiring a Real Social Media Marketer 6 Tips For Hiring a Real Social Media Marketer
September 24, 2013 - When it comes to hiring social media managers, it can be tough to separate the pretenders from experts. If you're looking to hire a social media manager, here are six areas you should look at when evaluating applicants' skill sets and background.
Jasmine Sandler  |  Print version  |  Back to top
Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful
September 23, 2013 - Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working together. Here are the top three ways to set up and benefit from this powerful collaboration.
Purna Virji  |  Print version  |  Back to top
Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats
September 23, 2013 - Move over Carson Daly and "The Today Show". Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now gain influence and publicity channeled through today's largest social media news networks. Here's how.
Lisa Buyer  |  Print version  |  Back to top

Local
Google Street View Takes You Into CERN Google Street View Takes You Into CERN
September 29, 2013 - "We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek into its laboratories, control centers and its myriad underground tunnels housing cutting-edge experiments," said Google.
Dave Neal  |  Print version  |  Back to top
How Will Voice Search Change SEO for Local Stores & Global Enterprises? How Will Voice Search Change SEO for Local Stores & Global Enterprises?
September 26, 2013 - Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries.
David Cato  |  Print version  |  Back to top

Mobile
Google Updates Android Search App; Teases New iPhone/iPad Search App Google Updates Android Search App; Teases New iPhone/iPad Search App
September 27, 2013 - Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also revealed plans for a new version of the Google Search app for iPhone and iPad users and announced a new "look and feel" on mobile devices.
Danny Goodwin  |  Print version  |  Back to top
9 Points to Ponder About the New iPhone 5S/5C 9 Points to Ponder About the New iPhone 5S/5C
September 27, 2013 - The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have been exaggerated. Let’s look at nine points to ponder about the new iPhone, both pros and cons, and what they might mean for us consumers.
Rachel Pasqua  |  Print version  |  Back to top
Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study] Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]
September 24, 2013 - Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.
Danny Goodwin  |  Print version  |  Back to top
3 Essentials for Great Mobile SEO 3 Essentials for Great Mobile SEO
September 24, 2013 - Ready to ignite a sincerely user-centric mobile plan? When it comes to your mobile SEO strategy, it's critical to identify user intent and motivation, find and optimize mobile-specific keywords, and focus on context rather than "killer content."
Guillaume Bouchard  |  Print version  |  Back to top

Video
YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators
September 25, 2013 - YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks that can be used to accompany their footage.
Carly Page  |  Print version  |  Back to top
Google Overhauls YouTube Comments Using Google+ Google Overhauls YouTube Comments Using Google+
September 25, 2013 - YouTube comments that are more relevant will move to the top of the comments list instead of the most recent. Google said this means that comments from people you care about will rise so you can see them and there will be no more anonymous comments.
Lee Bell  |  Print version  |  Back to top
AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers
September 23, 2013 - In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore. AOL has climbed into second place with 55.9 percent more viewers than it had a year ago.
Greg Jarboe  |  Print version  |  Back to top

Content
How to Build Your First Content Marketing Strategy How to Build Your First Content Marketing Strategy
September 30, 2013 - Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps.
Jayson DeMers  |  Print version  |  Back to top
Matching Content to the Customer Life Cycle Matching Content to the Customer Life Cycle
September 25, 2013 - By understanding who your audience is, you're able to offer them a targeted message. While your personas and triggers may vary slightly, here are common distinctions in the consumer buying cycle and specific content types that work well for each.
Lisa Barone  |  Print version  |  Back to top

Webinars Upcoming Events
SES Chicago SES Chicago
November 4-7, 2013
SES Singapore SES Singapore
December 2-4, 2013
SES London SES London
February 10-13, 2014
SES Jakarta SES Jakarta
March 19, 2014
SES New York SES New York
Mar 31-Apr 3, 2014
SES San Francisco SES San Francisco
August 11-14, 2014
Featured Jobs White Papers
  • Search Manager
    Search Manager (Digitas Health) - New York - Search Manager Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare...
  • Search Analyst
    Search Analyst (Digitas Health) - New York - Position:            SEM Analyst Reports to:   ...
  • Search Analyst
    Search Analyst (Digitas Health) - Philadelphia - Position:            SEM Analyst Reports to:   ...
Incisive Media Search Engine Watch © Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad St, 22nd Floor, New York, NY 10004
Accreditations Incisive Media - AOP Digital Publisher of the Year 2010 & 2013
Data protection Search Engine Watch is contacting you at the following address - sergey75ivanov.kras@blogger.com


To unsubscribe or to change your subscription preferences and personal information: Update your details.

Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders:
no_reply@searchenginewatch.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders.
Contact us If you have any questions or comments regarding this email please contact: Newsletter Help.
Privacy policy View our Privacy Policy for Incisive Media