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SEW Daily August 20, 2013
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3 Sustainable SEO Tips: Why Recover From Google Updates? Don't Get Hit! 3 Sustainable SEO Tips: Why Recover From Google Updates? Don't Get Hit!
August 20, 2013 - Wouldn't you love to be in a place when you laugh in the face of Google algorithm updates, rather than figuring out how to recover? You can, by focusing on your branding, not your ranking; giving users a good experience; and preserving your URLs.
Erin Everhart  |  Print version
A 5-Step Summer Review for Your PPC Account A 5-Step Summer Review for Your PPC Account
August 20, 2013 - Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day.
Melissa Mackey  |  Print version
21 Ways to Scale Content Promotion for Maximum Exposure 21 Ways to Scale Content Promotion for Maximum Exposure
August 20, 2013 - Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics.
Ken Lyons  |  Print version
Google Analytics Engagement Report: How to Find Helpful User Insights Google Analytics Engagement Report: How to Find Helpful User Insights
August 20, 2013 - The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer's actions, which can help you target more customers of a similar nature and turn unsuccessful visits into more successful visits.
Anna Lewis  |  Print version
Google Boldly Rejects UK Privacy Laws in Safari Snooping Case Google Boldly Rejects UK Privacy Laws in Safari Snooping Case
August 20, 2013 - Google has told the UK High Court that it isn't subject to UK privacy laws because it's a U.S. company. Google is in court because it danced around security settings on the Apple iPhone and collected some users' personal information through Safari.
Dave Neal  |  Print version
L'Oreal Launches New Makeup Line Designed by YouTube Beauty Guru Michelle Phan L'Oreal Launches New Makeup Line Designed by YouTube Beauty Guru Michelle Phan
August 19, 2013 - L'Oreal has announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L'Oreal is tapping into YouTube as a force for driving makeup sales.
Greg Jarboe  |  Print version
Google Outage: Web Traffic Dips 40% During 5 Minute Blackout Google Outage: Web Traffic Dips 40% During 5 Minute Blackout
August 19, 2013 - Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening.
Lee Bell  |  Print version
Google Analytics Adds Mobile Capabilities to Tag Manager Google Analytics Adds Mobile Capabilities to Tag Manager
August 19, 2013 - Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together.
Thom Craver  |  Print version
Google's Pure Spam Manual Action: Matt Cutts on How to Fix it Google's Pure Spam Manual Action: Matt Cutts on How to Fix it
August 19, 2013 - If your website ha received a manual action notice called "Pure Spam", Google's Distinguished Engineer breaks down what it means and steps you can take to clean up and show Google the site is now trustworthy and should be included in the index.
Jennifer Slegg  |  Print version
4 Ways to Find Out Why Your Website Traffic Died After a Relaunch 4 Ways to Find Out Why Your Website Traffic Died After a Relaunch
August 19, 2013 - If done improperly, a site redesign, relaunch, or update can have disastrous consequences. What has gone wrong? Why are you experiencing a grave organic search exposure loss? Here's a quick assessment you can use to diagnose post-launch issues.
Josh McCoy  |  Print version
Content Syndication: How to Get Started Content Syndication: How to Get Started
August 19, 2013 - Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for your business.
Andrew Delamarter  |  Print version
Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls
August 19, 2013 - When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems.
Uri Bar-Joseph  |  Print version
How Long Should You Wait Before Submitting a Reconsideration Request? How Long Should You Wait Before Submitting a Reconsideration Request?
August 19, 2013 - A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn't be removed, Is there a certain amount of time to wait before making a reconsideration request?
Eric Ward  |  Print version
 
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